NEWGEN ONE TO WATCH: EFTYCHIA
14 Feb 2020, 13:30 - 15:30
London-based EFTYCHIA is a womenswear brand founded by Greek born Eftychia Karamolegkou a year after graduating from her MA course at Central Saint Martins.
It's a brand of relaxed tailoring and timeless aesthetics, with a strength of detail which adds depth to each look. Every collection is born of a dialogue between the EFTYCHIA woman and her context, be that a simple passing moment of interaction, or a solitary dialogue of self-poise. Each piece is inspired by traditional men's suiting, yet imbues a raw femininity which our woman owns and commands.