City-Wide Celebration



The British Fashion Council is delighted to announce that LFW City-Wide Celebration will take place during London Fashion Week February 2020, uniting the capital in a celebration of British creativity and innovation, through a curated festival of activity set to takeover London.


The BFC will devise a dynamic Positive Fashion focused schedule of events and activations in partnership with key retailers, cultural institutions and businesses to engage with new audiences and communities. Positive Fashion is an initiative created by the BFC to celebrate industry best practice and encourage future business decision to create positive change, which is led by three strategic pillars: Sustainability, Equality & Diversity and Craftsmanship & Community.



Companies looking to participate in LFW City-Wide Celebration are asked to curate an activation, inspired by the BFC's Positive Fashion initiative, which will take place during London Fashion Week, Friday 14th - Tuesday 18th February 2020. Activities could include: talks, workshops, exhibitions, installations, exclusive launches, parties, live entertainment, windows displays, catwalks, pop-up's and new collective previews.



For London Fashion Week City-Wide Celebration enquiries please contact:


Rachel Cooper, Senior Retail Partnerships Executive, British Fashion Council
+44 (0) 20 7759 1990

Natalie Potter, Project Lead, British Fashion Council