Simone Rocha

Designer name: Simone Rocha
 
Origin: Ireland
 
Career Highlight: “Showing as part of the Central Saint Martins MA catwalk show during London Fashion Week at Somerset House was a highlight, as was being selected as part of Fashion East.”
 
Design background: In 2008, Simone completed her BA in fashion from The National College of Art & Design in Dublin. She graduated from her MA at Central Saint Martins in 2010.
 
Design signatures: “Modern and strong yet romantic.”
 
How would you describe the Simone Rocha woman? “A woman who wants to wear beautiful things.”

Trademark piece: "The floating perspex brogue."
 
Three autumn/winter 2012 inspirations: “New Ireland, old Ireland and Juergen Teller Zimmermann photographs.”

What does 2012 hold for your brand? “International stockists, collaborations and brand development.”

What is your favourite decade in fashion? “The 1800s.”

Where do you go in London to seek artistic inspiration? “The Central Saint Martins Library, Tate Britain, Kew Gardens and Ridley Road.”