Raison d'être: If Start the fashion emporium were a restaurant, Brix Smith-Start would be the best maître d’ in town. Shop when she’s in store. Failing that, you can now shop online. Credit-crunched? Click ‘Start-Outlet’ for sale items.
Interior: A glamorous clash of colour, Start, founded by Philip
and Brix Smith-Start, is a fashionable disco for hedonists who don’t
take their fashion too seriously.
Why Go: For a new winter coat, our favourites are Miu Miu’s leather trench, and a jaunty red tartan duffle coat from See by Chloe.
Most likely to see: Cool young Londoners; don’t be surprised if
you spot Alexa Chung, Pixie Geldof, Agyness Deyn and Henry Holland
browsing the rails.
Labels: House of Holland, Alexander Wang, Jean-Pierre Braganza,
Lara Bohinc, Luella, Richard Nicoll, Nicholas Kirkwood, Rick Owens, and
Everyone's buying: Lungta de Fancy shirt dresses.
Extras: Beauty. Hip fragrance Escentric Molecules is a best seller. Start also offers haircare, skincare and candles.