Home The Hub In London Shops


400 Oxford Street

Interior: A palatial shopping mecca. 

Why Go: For luxury brands, it’s a collective hub of in-store boutiques from designers Alexander McQueen, Balenciaga, Céline, Chanel, Dries Van Noten, Givenchy, Lanvin and Prada, as well as an expert edit hand selected by the buyers including  Haider Ackermann, Rick Owens and Gareth Pugh. The Wonder Room is also worth a visit and look out for the British themed pop-up's in The Concept Store over the summer.

Most likely to see: Take your pick; they have all shopped here.

Labels: In addition to those listed above, Acne, Agent Provocateur, Amanda Wakeley, Anglomania, Antonio Berardi, Ashish, Erdem, Issa, Lara Bohinc, Matthew Williamson, Mary Katrantzou, Mulberry, Nicole Farhi, Paul Smith, Peter Pilotto, Osman Yousefzada, Roksanda Illincic, Temperley, Whistles and more.

Everyone is buying: Exclusive looks from each of the designers in the store's new Womens Designer Galleries.

Extras: Where to start? Our favourite services include the high tech fitting room mirrors where you can email yourself photos of yourself in different outfit options, and brow shaping at the Blink Brow Bar. With all that taken care of, enjoy a glass of fine vintage wine at the Wonder bar.

Raison d'être: Womens Designer Galleries,Wonder Room and 3rd Central; a lively hub which comprises pop-up stores, workshops, a ‘denim wall’ and in-store boutiques from Alexander Wang, Anglomania, Helmut Lang, Marc by Marc Jacobs and Theory.