Richard Nicoll

Designer name: Richard Nicoll

Origin: Richard was born in London and grew up in Australia.

Design background: Since graduating from Central Saint Martins MA in 2002, Richard has gained experience including freelance consulting alongside Marc Jacobs at Louis Vuitton and Creative Director of Womenswear at Cerruti. With his own label, he has been awarded three ANDAM prizes (2008), named Best Young Designer at the ELLE Style Awards (2009) and twice shortlisted for the BFC/Vogue Designer Fashion Fund. He received NEWGEN sponsorship for four seasons (SS06 - AW07).

Career highlight: “It hopefully hasn’t happened yet.”

Who is your ideal customer? “Linder Sterling because she is strong, empathetic, creative, unique and intelligent.”

Trademark piece: “It is our one-size-fits-all, oversized, geometric cut, silk T-shirt dress that everyone from Florence Welch (of Florence and the Machine) to my mother wears.”

Three autumn/winter 2012 inspirations: “Woody Allen's 1978 film Interiors, commercial pragmatism and purity.”

What does 2012 hold for your brand? “Launching our bespoke service in LA and the Far East, as well as international travel to promote the four collections that we are selling each year in a unique and intimate way.”

What is your favourite decade in fashion? “It has to be now or why bother?”

Where do you go in London to see artistic inspiration: “Anywhere and everywhere.”