Piers Atkinson

Designer name: Piers Atkinson

Origin: England

Design background: Piers is a graphic design graduate from UWE, Bristol. He worked with Zandra Rhodes and Mandi Lennard before setting up his own label.

Career highlight: “Too many to mention already! Showing at the V&A with Stephen Jones was amazing, as was seeing Anna Dello Russo wearing my pieces and having my first ever editorial on a double page spread in Vogue!”

Design signatures: “Fun and eccentrically wearable.”

What is your brand philosophy? “Push boundaries politely.”

How would you describe your ideal client? “Anna Dello Russo: intelligent, witty and confident.”

Trademark piece: “The huge bright red cherry headband!”

Price range at retail: £95 - £800

Name three things that are inspiring you for autumn/winter 2011: “The photographer Brassai, the city sky at night and nightclubs.”

What’s next for your brand? “A cruise range.”

What music is playing in your studio this season? “Kate Bush – on a loop.”