New LFW Sponsor - Vodafone
22 June 2010
Vodafone UK’s new fashion sponsorship gives customers unbeatable access to London’s stylish shows
• Vodafone UK becomes title sponsor of London Fashion Weekend and official sponsor of London Fashion Week
• Sponsorship gives free and advanced access to tickets for Vodafone UK customers
Vodafone UK today is launching Vodafone VIP, a major new reward scheme for all its customers. Open to both Vodafone consumer and enterprise customers, it will give fashionistas unrivalled access to the world of couture via tickets and unique ‘money can’t buy’ experiences.
As title sponsor of Vodafone London Fashion Weekend, one of the highlights of the European fashion season, thousands of lucky Vodafone customers will have the opportunity to get 48 hour advanced access to tickets and the chance to win free tickets by going to vodafone.co.uk/vip.
“We’re giving all our customers the chance to be at some of Britain’s best events in fashion, festivals and Formula One,” says Guy Laurence, Vodafone UK’s CEO. “Our sponsorship of London Fashion Weekend and London Fashion Week gives all our customers the opportunity to be at the centre of Britain’s fashion world, mixing with top designers, catwalk models and witnessing the creation of the latest high street trends.”
Caroline Rush, CEO, British Fashion Council added “London Fashion Week and London Fashion Weekend are the most aspirational events of their kind. London is the creative capital of the world and has nurtured some of the world’s greatest fashion designers from the late Alexander McQueen to Stella McCartney, John Galliano and Burberry’s Christopher Bailey, Vodafone UK customers who win tickets will have a truly unique and inspirational experience.”
Customers registering for Vodafone VIP will also be able to win tickets to some of this summer’s best music festivals following a new partnership with Live Nation, as well as access to the 2010 FORMULA 1 SANTANDER BRITISH GRAND PRIX and tours of the McLaren Technology Centre through Vodafone’s sponsorship of Vodafone McLaren Mercedes.
To join in visit vodafone.co.uk/vip