London Collections: Men Sponsors & Suppliers

06 January 2014
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London Collections: Men Sponsors & Suppliers

Official Sponsors

American Express

American Express is delighted to be sponsoring London Collections: Men, as a continuation of its wide commitment to fashion.

As London Collections: Men is set to be the strongest showcase of menswear this winter we hope that our partnership will continue to enhance and add value to our card members’ experience of the buzz and excitement that the London fashion scene has to offer. American Express is a global service company, providing customers with access to products, insights and experiences that enrich lives and build business success.

Contact: Parmjit Dhillon
PR Manager, American Express UK
+44 1273 216674


Professional cult hair brand, Fudge is building on its strong male grooming heritage by collaborating with the British Fashion Council for a third season as the Official Hair Partner for London Collections: Men. Last season Fudge partnered with Christopher Shannon, SIBLING, Katie Eary, Richard Nicoll, James Long, Meadham Kirchhoff, Lou Dalton and HOM by Jonathan Saunders. Confirmed designers Fudge will work with this season include; Christopher Shannon, James Long, Katie Eary, Kit Neale, KTZ and Sibling to name a few. Fudge is also excited to announce it will support Fashion East Menswear.

As the official hair partner, Fudge will play host to ‘The Fudge Fix’ a dedicated salon and lounge area nestled on the third floor at The Hospital Club for attendees in need of styling or a quick chop.

In addition to The Fudge Fix, Fudge will also provide a second styling station and lounge area on the lower ground floor at Victoria House offering blow-dries, styling and dry cuts. It is the ideal space to relax and check emails between shows.

From Monday to Wednesday, Fudge will be offering complimentary hair appointments to celebrity and fashion VIPs, press, buyers, and London Collections: Men committee members.

For further info please contact:
Eliane Banda on
+44 (0) 20 7759 9784

For appointments please contact:
+ 44 0772 5255563
Twitter: @FudgeHair


As Britain’s most successful men’s magazine, GQ is once again thrilled to be an Official Partner of London Collections: Men. The showcase of the best of British menswear and the country's biggest-selling upmarket men's publication is a natural fit – rather like the perfect bespoke suit.

The extraordinary success of LC: M and its rapid growth over three seasons has shown that London is unquestionably the centre of the menswear universe, from the technical perfection of Savile Row to the directional dynamism of young British designers, this is the epicentre of men’s fashion. In print, across our digital platforms and on social media, GQ’s coverage of the event will be second-to-none, and we know – and our sales tell us – that our readers are hungry for the inside track on what is coming down the catwalks, who’s in the front row and what’s happening at the presentations and the parties. GQ is all about British men’s fashion and we are proud to say that we are officially at the heart of London Collections: Men.

Lavazza Coffee

Lavazza fuels the fashion crowd at London Collections: Men. Lavazza, Italy’s favourite coffee, is proud to be sponsoring London Collections: Men for another stylish season, ensuring the fashion elite get their caffeine fix as they indulge in the best of British brands. 

Throughout London Collections: Men, Lavazza will be situated in the midst of the action at various touch points within the Hospital Club, Old Sorting Office and Victoria House with its self-service fashionable coffee machines, ensuring the style crowd are fuelled in between shows. Also offering coffees on-the-go, the Lavazza Bike will be sampling outside the catwalk spaces guaranteeing time for a Lavazza moment in even the most jam-packed schedule.

Lavazza has a long-standing relationship with the fashion industry, sponsoring London Fashion Week and Vodafone London Fashion Weekend for over 11 years.
Follow us on Twitter @LavazzaUK

L’Oreal Men Expert

Official Skincare Partner for London Collections: Men

LC: M showcases directional style for the British man and is the leading platform for menswear designers in the UK. But looking good isn’t just about fashion. L’Oréal Paris Men Expert combines a legacy of science and innovation, with in-depth knowledge of men's needs, to create grooming regimes 100% designed for men. We have an extensive range of men’s grooming products including shaving, skincare & deodorants formulated for every man’s skin using advance research and tailor-made technology. Let us do the work so you don’t have to.
For more information please contact Hayley Roughton on or 0208 762 4537


Mercedes-Benz continues its association with fashion and style as the Official Car Brand Sponsor of London Collections: Men.

A fleet of striking Mercedes-Benz models will ensure that guests move effortlessly, in style and comfort, between the London Collections: Men catwalk shows and events. The cars, combining power and poise, mean that guests enjoy their very own Mercedes-Benz experience.

Debbie Hull
+44 (0) 1908 301313

Sheena Hamilton
Mercedes-Benz UK:
+44 (0) 1908 301330


MRPORTER.COM is the award-winning global retail destination for men’s style, combining the best international menswear with editorial content.  The site sells over 200 leading international brands, with content and new products added weekly.  MR PORTER offers express worldwide shipping to 170 countries (including same day delivery to London and New York), and a free collection service for returns and exchanges.  Designers available include Alexander McQueen, Givenchy, Raf Simons, Lanvin, Loro Piana, Maison Kitsune, Boglioli, A.P.C, Beams Plus, J.Crew, Church’s, and Common Projects.


As one of the original partners of London Collections: Men, Nyetimber continues to celebrate the very best of British style.

For 25 years, Nyetimber has had a single aim: to make the finest English sparkling wine, one to rival the very best in the world, including Champagne. A true pioneer, Nyetimber was the first producer to craft wines made exclusively from the 3 celebrated grape varieties found in Champagne: Chardonnay, Pinot Noir and Pinot Meunier. In 1988, Nyetimber planted its first vines and today, the House is regarded as one of England’s finest wine producers. Owner and Chief Executive Eric Heerema and Head Winemaker Cherie Spriggs are committed to producing wines of a Grande Marque standard, made from 100% estate-grown grapes.

With its magnificent 16th century Tudor manor and an estate that was first mentioned in the Domesday Book, Nyetimber has become the darling of the British style scene as well as a dedicated champion of menswear. The exclusive sparkling wine sponsor of LC: M since the very beginning, Nyetimber will once again raise a glass to Great British style at the most exclusive parties in town in January 2014.

Radisson Blu Edwardian, London

In partnership with GQ, Jonathan Saunders will be unveiling an exclusive window display in the Bloomsbury Street Hotel as part of the four-star deluxe hotel’s support for London Collections: Men A/W 2014.

The hotel, part of the Radisson Blu Edwardian collection, has been a sponsor since the beginning of the men’s fashion event and, working with co-sponsor GQ, has selected Saunders following his GQ Award for Men’s Designer of the Year. The windows will be revealed on 6th January and remain in place for the rest of the month.

In addition, Bloomsbury Street Hotel has collaborated with London College of Fashion and seven of its top designers to create a special cocktail menu for the duration of the event. The designers are Agi and Sam, Craig Green, Alan Taylor, Martine Rose, Joseph Turvey and Nasir Mazhar.

The hotel, walking distance from the two of the key show venues: Victoria House and Old Sorting Office, is offering a 20 per cent discount on best available rates for its 174 bedrooms and suites throughout January.

For more information please contact:
t: +44 203 047 2037.


This season Swatch is delighted to announce its partnership with London Collections: Men.   Swatch is committed to supporting contemporary artists and designers across the world and is excited to align itself in London with the world’s most emerging and recognised menswear talent.  Swatch will have a dedicated space at Victoria House inviting press, buyers and guests to discover their watches and provide an essential break out space where to “meet and breathe”.  New Irony Chrono will be the main focus – a time machine capitalising on performance and a precisely calibrated chronograph.    Counting down the hours until the first show the Swatch Schedule will provide up-to-the minute details of what’s going on across three days to ensure no one misses a minute of the most prestigious shows in the menswear calendar.  Like us at and watch our exclusive behind the scenes footage at London Collections: Men.   

The Hospital Club

For the fourth time, the Hospital Club is the central hub for London Collections: Men. Located in the heart of Covent Garden, the venue will provide a space for presentations, events, screenings and lounges across the three day showcase. UK and International media and buyers will be given access to the on-site facilities including lounges and meeting spaces.

Sue Walter, CEO, says, “The Hospital Club prides itself on being the essential hub for London’s creative industries, and I’m thrilled to be welcoming London Collections: Men back to the Club in 2014 to entertain, inspire and stimulate our members and the wider community, endorsing the Club’s position as London’s most dynamic space for creative collaboration."

For over 9 years, The Hospital Club has offered a unique and inspirational environment for the creative industries to come together to create, connect and collaborate in the heart of Covent Garden. With a keen focus on supporting emerging talent, its entire philosophy is centred on cultivating enterprise across the creative industries, from Fashion to Film; from Design to Digital.

The Woolmark Company

The Woolmark Company continues their support of LC: M for AW 14, highlighting the relevance of wool and British fashion, heritage and craftsmanship for global menswear. Showcasing wool and on-going collaborations with prominent UK menswear designers; Lou Dalton, Christopher Raeburn, Jonathan Saunders and Richard James, each will demonstrate their unique style interpretation and display the versatility aspects, and natural performance benefits, of Merino wool in menswear apparel. To emphasise historic quintessential British tailoring The Woolmark Company will join forces, once again, with Savile Row to present The English Gentleman in a journey through the different facets of British men’s style using a vast array of Merino wool fabric weights, techniques and impeccable Savile Row tailoring.  Over 70 live models will create a theme or moment in the life of The English Gentleman at The Cabinet War Rooms, educating buyers and consumers on the different aspects of wool as the perfect natural fibre.


TOPMAN has always been a stalwart supporter of young and emerging talent and has worked alongside such designers such as Kim Jones, Christopher Shannon, Lou Dalton and Aitor Throup, early on in their careers. Recent collaborations include the likes of London Collections: Men catwalk regulars – Sibling, Agi & Sam and James Long- all of whom graduated from the design talent pool of MAN. 

MAN was born in 2005 as a joint partnership between TOPMAN and Fashion East - and for the last fourteen seasons has been showing first as part of LFW and more recently as a firm fixture on schedule at LC: M - nurturing and supporting brilliant young menswear design talent. To date, MAN has supported more than 30 young menswear designers most of whom have graduated to become recipients of the NEWGEN MEN Award - of which TOPMAN is very proud to be the Official Sponsor. Along with the fact that so many brilliant young designers have debuted at MAN - , this BFC Award is testament to the strength of menswear talent in Britain today and the undoubted need for further and on-going support to establish them as serious contenders in the global menswear market. The arrival of London Collections: Men signals a great milestone in the future of British menswear and one that TOPMAN is proud to have played such an influential role in achieving since the very beginnings of MAN all those many years ago.


Vodafone UK is proud to support London Collections: Men for the fourth season. Throughout the event, Vodafone will continue to keep guests connected at all times with phone recharge stations throughout the three main show venues. The ever popular front row recharge benches will also make a welcome return to the BFC Show Space at Victoria House.

Vodafone is proud to sponsor LC: M as part of its on-going support of British fashion and leading design talent. Vodafone is also Principal Sponsor of London Fashion Week, Title Sponsor of Vodafone London Fashion Weekend and Official Sponsor of The British Fashion Awards.

Official Suppliers

Fashion Monitor

Fashion Monitor is a proud supplier of London Collections: Men for autumn/winter 2014. Established in 1989, Fashion Monitor is the most powerful industry tool providing contacts, news and events information for the fashion, beauty and lifestyle industries. The service provides over 32,000 UK and international contacts, a forward planning calendar of events and daily announcements on the latest news and moves, keeping you in touch and up-to-date with this fast-paced industry.

For the second season Fashion Monitor will host the London Collections: Men takeover page featuring a full schedule and interviews with key members of the industry involved with the three day event.

For more information on Fashion Monitor contact:


Penhaligon’s is delighted to become the Official Scent of London Collections: Men in January 2014. This is not the first time the British perfume house has worked exclusively with the British Fashion Council; last September, Penhaligon’s scented London Fashion Week S/S 2014 with the invigorating scent of Quercus.

Founded in 1870, yet with a contemporary outlook, Penhaligon's fundamental British eccentricity is perfectly manifested in the collaboration with London Collections: Men 2014. Perfumery and fashion share a passion for craftsmanship and creativity – a natural fit.

Q Vodka

The era of ultra-premium vodka has dawned. Quintessentially Vodka redefines luxury spirits with sleek design and a liquid of such discerning quality that is quite simply perfection on ice.

Quintessentially Vodka is produced in one of Britain’s oldest continuous working distilleries, where each bottle is individually handled by distillery fellows wearing white cotton gloves to protect the beautiful bottle. The Vodka is crafted from the finest organic wheat and purest English water (filtered through ancient pebble beds). These artisanal practices culminate in the smoothest, purest liquid to sip, savour and enjoy.

Unparalleled luxury, ultra-premium credentials, British heritage and superior quality make Quintessentially Vodka the most desirable accessory amongst exclusive social enclaves as well as the preferred option for spirits connoisseurs.
On the palate, this ultra-premium vodka is clean and pure with hints of aniseed and a subtle sweetness. The unique smooth, silky mouth-feel comes from the natural plant extract rowanberry.


Warsteiner is delighted to be the Official Beer Supplier to London Collections: Men as it gears up to celebrate the best in masculine attire and design.

Family-owned for nine generations, Warsteiner has been brewing pilsners since 1753. It is currently the fifth biggest world lager brand in British pubs, with a portfolio of premium beers that caters for any occasion and palate.
Its flagship pilsner, Warsteiner Premium Verum, is enjoyed throughout the UK and considered to the pinnacle of its range. This finest-quality pilsner is bright golden colour with a superbly balanced taste – slight bitterness with notes of mild, crispy hops.

Warsteiner is available in over 60 countries and is served at iconic bars and restaurants in style leading cities around the World. In the UK, award-winning northern brewer Thwaites handles and develops the Warsteiner brand across both the on and off trade.

Image Credit: Agi & Sam at London Collections: Men, June 2013