Fashion retailers, hotels, restaurants and bars across London are joining the celebration of London Fashion Week this season by hosting special events and promotions both in-store and online.
Many businesses have pledged their support from Harrods, Liberty and Selfridges to the Ham Yard Hotel and The May Fair Hotel, with a series of specially curated events and installations taking place during the womenswear showcase this September.
Other retailers are joining the citywide celebration by featuring the official London Fashion Week logo in specially commissioned window installations. Read on for further details.
Established 1986, Andrew Edmunds is considered to be one of the last bastions of 'old Soho'. To celebrate London Fashion Week’s new home in Soho, the restaurant is installing a special window display featuring a series of satirical fashion prints and Soho-themed sketches by Hogarth, Gillray and Rowlandson et al.
Contemporary mens and womenswear boutique AQ/AQ is joining the celebration of London Fashion Week by running exclusive offers and promotions online and at its Carnaby Street store.
The sophisticated cocktail bar, conveniently located just around the corner from Brewer Street Car Park, is hosting a London Fashion Week takeover in it’s Archer Street windows throughout the event.
Iconic fashion boutique Browns is celebrating London Fashion Week with specially curated window displays in its Sloane Street and South Molten Street stores, recreating the sets from the Erdem AW15 catwalk show.
Famous for being the heart of ‘Swinging London’ in the 1960s, Carnaby Street remains a fashionable destination and is joining the citywide celebration of London Fashion Week with many stores running exclusive offers as well as LFW content being streamed to the outdoor screens in Kingly Court.
British womenswear designer Caroline Charles is supporting London Fashion Week by installing special window displays in its Knightsbridge store featuring the collection’s ‘Tiger Lily’ and ‘Butterfly’ prints.
Located opposite London Fashion Week’s new home in Brewer Street Car Park, menswear boutique Closet Case is joining the LFW festival by installing special window displays during the event.
In celebration of London Fashion Week moving to Soho, local purveyor of fine fabrics from around the world, Cloth House is offering 10% off all fabrics online at clothhouse.com with the code 4X7CRPPQ until 25/09/15.
CUTTER & SQUIDGE
Retailing the unique ‘Biskie’ (a fresh, homemade sandwich desert) just along from the London Fashion Week hub on Brewer Street, Cutter & Squidge will be supporting the event with a special window display.
British heritage brand and on-schedule LFW designer DAKS will be promoting London Fashion Week in their Old Bond Street store windows throughout London Fashion Week.
Experts in stylish eyewear, David Clulow will be joining the celebration of London Fashion Week in Soho by displaying the logo in its store at 70 Old Compton Street.
Stockists of various great on-schedule LFW brands, Flannels will be celebrating London Fashion Week SS16 in-store and online with special window displays and website promotions throughout London Fashion Week.
Artisan chocolatier at 80 Brewer Street serving baklava, Turkish delights and handmade Belgian chocolates is supporting London Fashion Week with window displays during the event.
Contemporary art and fashion illustration gallery, Gray M.C.A is hosting a special exhibition - ‘Crosthwait’ - during London Fashion Week. Showcasing unseen and rediscovered works by the former Canadian war artist turned fashion illustrator, Irwin ‘Bu’ Crosthwaite, the show runs from Thursday, 17th – Tuesday, 22nd September at Gallery 8, Duke Street, London SW1Y 6BN.
HAM YARD HOTEL
Tucked away in the heart of Soho, the Ham Yard Hotel is within spitting distance of London Fashion Week’s new home on Brewer Street and will be supporting the event with window installations.
World-renowned luxury department store Harrods will be celebrating London Fashion Week with a special display in their womenswear department around the on-schedule LFW brands it stocks.
Alongside special window displays celebrating London Fashion Week, fashion stylist Shelly Vella is also hosting a presentation and shopping event at the HIGH store on New Bond Street on Wednesday, 16th September.
HOUSE OF FRASER
British department store House of Fraser will be joining the citywide celebration of London Fashion Week with window installations and in-store displays at its Oxford Street flagship store.
As well as live streaming its catwalk show to the London Fashion Week screen in Golden Square, Hunter is also celebrating LFW alongside its new campaign imagery in the windows of its Regent Street store.
IN LONDON MAGAZINE
The capital’s leading in-room luxury lifestyle magazine, IN London is supporting London Fashion Week with a dedicated fashion issue including features on Hussein Chalayan, Liberty at 140 and reviews of the AW15 collections.
On-schedule designer ISSA is celebrating London Fashion Week with a social media give-away for tickets to their London Fashion Weekend show at The Saatchi Gallery.
The iconic mock-tudor façade of Liberty on Great Marlborough Street has been taken over by special installations featuring British designers and on-schedule brands for London Fashion Week SS16.
Soho’s oldest surviving Italian delicatessen has been supplying Londoners with the finest, authentic Italian produce since 1944. LFW’s new neighbour on Brewer Street, Lina Stores is serving up special ‘Fashion Pack Lunches’ during London Fashion Week. Perfect to grab and eat on the go between shows.
According to Susie Bubble, Machine A ‘reflects the gamut of styles that London Fashion Week currently plays host to’ and it will be joining the celebration with special window installations throughout the event.
Environmentally sound, fair-trade produced utilitarian clothing label Maharishi is joining the celebration of London Fashion Week by sporting the logo in it flagship store windows just a few doors down from LFW at Brewer Street Car Park.
Soho’s modern American steakhouse has created a bespoke cocktail in celebration of London Fashion Week moving to the neighbourhood. The ‘West End Royale’ is a refreshing mix of Star of Bombay gin with lime and mint, topped with champagne.
MARKS & SPENCER
Official London Fashion Week sponsor, Marks & Spencer is bringing the catwalk to its Pantheon store on Oxford Street with feature windows, highlights videos and other in-store activity during LFW.
MAYBELLINE NEW YORK
Maybelline New York is celebrating London Fashion Week with the launch of its ‘Color Sensational Creamy Mattes’ range of lipsticks this September. Look out for the official lip colour of London Fashion Week on beauty counters around London.
The UK’s largest retail and commercial bank, Natwest is joining the celebration of London Fashion Week in Soho with window displays in its Dean Street, Great Portland Street, Piccadilly, Regent Street and Tottenham Court Road branches.
British footwear brand Penelope Chilvers is supporting London Fashion Week this season with window installations in its Mayfair and Notting Hill stores.
RANDALL & AUBIN
Randall & Aubin will be hosting an exclusive menu during London Fashion Week.
Famous London department store Selfridges is celebrating on-schedule designers in its womenswear department with special London Fashion Week installations. Look out for the giant LFW swing tags.
SOUP DU JOUR
Supplying Londoners with ‘proper, healthy soups’, Soup Du Jour is located just around the corner from London Fashion Week’s new home at Brewer Street Car Park and is offering 10% off to all accredited London Fashion Week guests on Friday 18th and Monday 21st September - just show your pass.
Principal Sponsor of London Fashion Week, Sunglass Hut is installing special window displays and streaming catwalk content to its stores worldwide. The stores will also be showcasing its September trend campaign: 'Punk it Up' featuring Georgia May Jagger. Sunglass Hut is also hosting a pop-up shop in Golden Square during London Fashion Week with a selection of exclusive styles and giving away limited edition Gareth-Pugh designed tote bags with all purchases over £100., while stocks last.
THE CLOTHING LOUNGE
Online boutique stocking independent, emerging designers The Clothing Lounge is supporting London Fashion Week with features on its homepage and will be posting exclusive interviews with emerging designers at London Fashion Week on its YouTube channel throughout the event.
THE MAY FAIR
The official hotel of London Fashion Week has commissioned on-schedule designer Gareth Pugh to take over its windows on Stratton Street. Look out for his punk-inspired graphics during the event as well as a screen showing daily highlights videos.
Famed for its rock'n'roll-inspired creepers and sneakers, Underground will be showcasing in the London Fashion Week Designer Showrooms at Brewer Street Car Park and also celebrating LFW with window decals in-store round the corner on Berwick Street.
WOLF & BADGER
Known for supporting independent luxury fashion brands, Wolf & Badger will be installing LFW window displays and hosting a party in its Dover Street store to welcome this season’s new designers.