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London Fashion Week & British Fashion Industry Facts & Figures

14 September 2015
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London Fashion Week & British Fashion Industry Facts & Figures

The 62nd edition of London Fashion Week will take place in its new home: Brewer Street Car Park in the heart of Soho. The schedule features 78 designers who will showcase SS16 collections to UK and international press and buyers across five days.

Today, market research firm Mintel has released the following statistics:


£27billion (£27,051billion) worth of womenswear sales predicted for 2015, a 4% rise from £26billion (£25,950billion) in 2014 (Mintel,  2015)
£10.3billion worth of sales of men’s and women’s footwear in 2015, up 6.5% from £9.4billion since 2015 (Mintel, 2015)
£32 billion (£31,842 million) worth of womenswear sales forecasted by 2019, a growth of 23% (Mintel, 2015)
67% of women have purchased clothes online in 2015, up from 65% in 2014. In particular, there has been a shift in shopping behaviour amongst 16-24 women with 80% now purchasing clothes online in 2015 (Mintel, 2015)
17% growth of footwear sales online - the largest increase in sales across the industry - to take up a 3.8% share of the footwear market (Mintel, 2015)
8% growth in women over 55 buying clothes online since 2014 with 59% purchasing clothes online in 2015 (Mintel, 2015)


THE BRITISH FASHION INDUSTRY BY NUMBERS

£26billion direct contribution to the UK economy (GDP) from the UK fashion industry, up from £21billion in 2009 (Oxford Economics, 2014)
£10.7billion spent on fashion online in the UK in 2014 (expected to reach £19billion by 2019) (Mintel, 2014)
£9billion - value of the web-based fashion and footwear market in the UK, it is predicted to grow to £11billion (Euromonitor, 2015)
£32.2billion contributed in sales from the British luxury goods industry in 2013, valuing the sector at 2.2% of the UK’s GDP (£51.1billion projected sales of British luxury goods by 2019) (Frontier Economics for Walpole, August 2015)
797,000 jobs supported by the UK fashion industry (Oxford Economics, 2014)
158,000 employees predicted to be hired by the luxury goods industry by 2019 (up from 113,00 in 2013) (Frontier Economics for Walpole, August 2015)
70% of UK internet users buy clothing and footwear online (Mintel, 2014)
60 fashion start-ups have been created in London in the last year (Crunchbase, 2015)
17% of total spending online is on clothing and footwear, up from 13% in 2011 (Mintel, 2014)


LONDON FASHION WEEK BY NUMBERS

£160million media coverage on LFW each season (Precise, 2015)
£100million of orders placed during LFW each season (BFC, 2015)
2.5million impressions on the @londonfashionwk Twitter account during LFW AW15
1million followers on LondonFashionWk since LFW AW15
350,800 mentions of #LFW on Twitter during LFW AW15 in February
180,000 business customers made aware of TalkTalk Business communication support
121,000 images tagged #LFW on Instagram during LFW AW15 in February
32,000 miles driven between shows by Mercedes Benz chauffeurs
32,000 hours of London Fashion Week content watched in the UK (28,000 hours of London Fashion Week content watched in the US) (Google Internal Data, 2015)
30,000 Lavazza espressos served and 200kg of Lavazza coffee beans used
20,000 packs of PROPERCORN eaten
15,000 Official LFW tote bags designed by Gareth Pugh in collaboration with Sunglass Hut
15,000 bottles of Evian Water to be drunk at LFW SS16
10,000 hours spent on mentoring LFW designers through BFC initiatives over the last year
5,000 visitors are expected to attend: buyers, journalists, bloggers, broadcast crews and photographers
5,000 glasses of Scavi & Ray served
3,500 requests for the AMEX Insiders in five days at LFW AW15
3,000+ Sunglass Hut stores in 45 countries globally celebrating London Fashion Week
650 TalkTalk Business Powerbanks supplied to Mercedes Benz cars and the Press and Media lounge to Charge Smartphones on the go at LFW
400% rise in consumers watching ‘fashion week’ content on YouTube in the past two years (Google Internal Data, ‘Fashion Week’-related content, 2012-2014)
238 designers mentored in the past year
237kg of soya-based alternative to yogurt (Alpro Plain Big Pots) will be enjoyed at LFW
225 makeovers in the Maybelline Lounge
196 countries watched LFW live streams during LFW SS15
Swatch has manned the LFW Timeline for 180 hours
150 designers in the Designer Showrooms: including UK and international, emerging and established, ready-to-wear and accessories
94% of Twitter users aware of LFW and 74% have an interest in LFW
80 Penhaligon’s candles burnt
78 designers showing on schedule this season: 52 catwalk shows and 26 presentations
78% of guests attending LFW plan on tweeting during the event
71 countries represented by guests at LFW
35 hair appointments for VIP press in the TONI&GUY Fashion Fix with label.m each day
25% year-on-year rise of searches for London Fashion Week with a 65% year-on-year mobile search for London Fashion Week (Google Internal Data, 2015)
25 designers gifted a selection of shapewear and seamless lingerie by Triumph
11 American Express Insiders on-site at London Fashion Week
10 Evening Standard merchandisers on site supporting Jeans for Genes day in limited edition Elle McKee t-shirts
4 Sunglass Hut Punk it Up branded Official LFW buses to transport press, buyers and photographers between shows and presentations 
1 Topshop LFW Pop Up in the Oxford Street store, with a dedicated screening area for the Unique SS16 show

Global brands including Anya Hindmarch, Belstaff, Burberry Prorsum, Hunter Original, Paul Smith, Pringle of Scotland, Topshop Unique and Vivienne Westwood Red Label will show alongside Christopher Kane, David Koma, Emilia Wickstead, Jonathan Saunders, J.W. Anderson, Mary Katrantzou, Peter Pilotto, Simone Rocha, Sophia Webster and Thomas Tait.

Celebrating their10th anniversaries this year are designers including Ashish, Erdem, Gareth Pugh, Nicholas Kirkwood and Roksanda.

New to the schedule this season is Alexander Lewis, Edeline Lee, new accessories collection by former, Mulberry Creative Director, Emma Hill, Hill & Friends, John Smedley’s first womenswear line, Heikki Salonen’s diffusion line for Maison Margiela, MM6, Natasha Zinko and Versus. Peter Jensen returns to the schedule this season and so too does Zandra Rhodes, who last showed at LFW in 2006. 

Emerging designers include Le Kilt, Marques’Almeida and Phoebe English. For the full NEWGEN line-up click here and for this season’s Fashion East recipients click here.

Event highlights at LFW include Georgia May Jagger hosting the Minnie Mouse Style Icon Exhibition launch; Hussein Chalayan MBE celebrating 21 years in business; the Louis Vuitton Series 3 Exhibition Opening Gala and the Versus SS16 After-Party. For full events listings click here. 

Fashion Film sponsored by River Island has supported films from Mary Benson, Zandra Rhodes and Zoë Jordan.

This season LFW opens its doors to the public through London Fashion Week at Golden Square, for full details see Celebrate LFW

Watch the London Fashion Week film: https://youtu.be/f5kiMhmeNCQ
To embed the London Fashion Week film: <iframe width="560" height="315" src="https://www.youtube.com/embed/f5kiMhmeNCQ" frameborder="0" allowfullscreen></iframe>


Follow the British Fashion Council on Instagram for exclusive London Fashion Week images @BritishFashionCouncil

Join the conversation on Twitter @LondonFashionWk using the hashtag #LFW

London Fashion Week SS16 runs from 18th - 22nd September 2015. For more information please visit londonfashionweek.co.uk

London Fashion Weekend runs from 24th - 27th September 2015 at the Saatchi Gallery in Chelsea. For more information please visit londonfashionweekend.co.uk

For press enquiries contact: Sophie McElligott, sophie.mcelligott@britishfashioncouncil.com | +44 (0) 20 7759 1986