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17 February 2012
London Fashion Week (LFW) is the most creative and innovative event on the global fashion calendar. As always the London catwalk schedule will showcase a rich mix of designers and brands from highly creative rising stars such as Christopher Kane, Erdem, Marios Schwab, Jonathan Saunders and Richard Nicoll; iconic British designers such as Vivienne Westwood, Paul Smith and heritage international brands including Burberry Prorsum, Aquascutum, Mulberry and Pringle of Scotland.
LFW is organised by the British Fashion Council (BFC) and is funded by sponsors, many of which provide services that have become integral to the unique experience London has to offer. The BFC thank all of their sponsors, in particular the newly announced principal sponsor Vodafone who have been closely involved with London Fashion Week for the past three seasons as the official communications partner and title sponsor of Vodafone London Fashion Weekend. Canon will be continuing their sponsorship as the official imaging sponsor of LFW and the BFC would also like to welcome new sponsor and partner, the International Palladium Board and American Express.
This February marks the first season with Vodafone as Principal Sponsor of London Fashion Week having been closely involved with London Fashion Week for the past three seasons as Official Communications Partner and title sponsor of Vodafone London Fashion Weekend.
The seven season partnership will allow Vodafone customers to get closer than ever before to the emerging trends as they unfold at London Fashion Week and underlines Vodafone’s support for British fashion. As part of Vodafone customers will be given access to an exclusive viewing platform and Vodafone VIP lounge offering a great view of the catwalk and intimate experience of London Fashion Week.
Whether you're into fashion, festivals or Formula 1™, you can get tickets into some of Britain’s best events. Vodafone VIP is Vodafone’s way of saying thank you for being a customer. All Vodafone customers can register for Vodafone VIP at vodafone.co.uk/vip.
American Express is delighted to be working with the British Fashion Council, as Official Card Partner of London Fashion Week. As a cornerstone of the global fashion calendar London Fashion Week has much resonance among our customers and we hope that our partnership will enhance and add value to their experience of the buzz and excitement that the London fashion scene has to offer. This association expands the Company’s world-wide commitment to fashion and follows a long-term partnership with New York Fashion Week and on-going relationships with many of the world’s major fashion brands. American Express is a global service company, providing customers with access to products, insights and experiences that enrich lives and build business success.
David Stewart, PR Manager, American Express
UK: +44 1273 216674
Canon is proud to be the Official Imaging Solutions Partner of London Fashion Week. Once again the company will be providing a dedicated technical support centre for all professional photographers at Somerset House. The Canon Photographers Centre will ensure that all accredited photographers have everything they need whilst working at London Fashion Week, from internet access and printing facilities to a dedicated team of Canon support technicians.
Canon Professional Services will be providing the following complimentary services on-site for accredited London Fashion Week photographers; Camera sensor clean and check and minor camera repairs for Canon cameras, Technical expertise and 1-2-1 training, Canon camera and lens trials (subject to availability), A3+ photo printing service, Best Shot Photo Competition to win the new Canon PowerShot G1 X.
In addition, an exclusive Canon bus will be shuttling photographers between shows to ensure they don’t miss a moment of the capital’s catwalks.
DHL understands that nothing stands still in the world of fashion. Like the fashion industry we support, we don’t let the grass grow under our feet. By responding quickly and effectively with tailored solutions that reduce costs, enhance operational efficiency and maximise speed to market, we help to create the perfect platform for fashion brands to achieve their global potential. From overnight express delivery of urgent samples to full warehousing and transportation of finished goods by road, sea or air. We have a dedicated team of experienced industry specialists ready to handle every aspect of the logistics process. As the experts in international shipping, DHL is committed to helping UK fashion businesses grow – providing guidance and advice on how to capitalise on the increasing appetite for British fashion coming from overseas markets.
DHL is the global market leader in logistics and operates in more than 220 countries and territories. We ensure the entire supply chain journey – from design concept to consumer – is seamless, transparent and stress free. That’s why we’re delighted to be the Official Logistics Partner for London Fashion Week, as well as Fashion Weeks around the world.
The London Evening Standard, and 'ES' Magazine - revamped this season with a new title and an exciting updated format - is delighted once again to lend its support, as Official Media Partner to London Fashion Week.
Fashion, both local and international, is an integral part of our editorial offering and with a readership of 1.5M; it clearly inspires and entertains our audience. For more information on how to reach London's most affluent and style savvy consumers,
Maurice Mullen on 020 7938 7414 or email firstname.lastname@example.org.
2012 marks two special anniversaries for Lavazza; a decade as the official coffee of London Fashion Week and the 20th anniversary of its Calendar. For the past 10 years, Lavazza’s iconic Calendar images have fashioned a glamorous backdrop for top designers, models and stylists to enjoy an authentic Italian coffee at London Fashion Week. This February Lavazza invites fashionistas to join in the celebrations.
This year, LG will continue its partnership with London Fashion Week as the Official Garment Care Supplier for the second year running. The Home Appliance manufacturer will provide expert support with a dedicated Steam Team on hand to help Designers and Exhibitors prepare. The Steam Team will be located in both the main and gallery backstage show spaces. If you’d like support steaming or refreshing your items, please speak to a member of the team.
LG’s latest home appliance range includes leading innovations in washing, such as the introduction of 6 Motion Direct Drive technology. LG’s 6 Motion Direct Drive Technology is designed to give different washing motions the best care for your clothes by using a combination of drum motions to deliver an amazing wash performance coupled with optimum fabric care. With such a range of fabrics used in today’s fashions, LG’s 6 Motion Technology ensures that everything from jeans to delicates, from woollens to silk come out looking and feeling their absolute best as well as thoroughly cleaned.
To find out more information about LG’s washing range visit www.lg.com/uk/homeappliance.
M•A•C MEDIA LOUNGE
M∙A∙C COSMETICS, the professional makeup artist brand, is synonymous with fashion. As the official makeup brand behind the runways of London Fashion Week and with presence in over 23 international fashion weeks M•A•C is integral to setting the trends that matter most each season. Working with the world’s leading makeup artists, M•A•C’s 50-strong team of PRO artists create and collaborate with top designers to define the latest, most modern styles at over 200 shows at the International Collections – with over 55 of these being in London. To get a 360° view of what’s going on in beauty this London Fashion Week including trends, technique, product and backstage insight – and the chance to purchase iconic fashion products via unique, on-site virtual retailing - head to the M•A•C Lounge in the East Wing at Somerset House from Friday 17 February until 22 February 2012.
MAYOR OF LONDON
The Mayor of London is proud to support London Fashion Week as the key showcase for fashion in the capital. Having cemented its reputation as one of the premier events in the international fashion calendar London Fashion Week has a hugely important role in championing British talent around the world and a sector that is vital to the British economy. The Mayor's investment has helped to support outstanding designers at a global level and helped new talent to emerge through the Fashion Showcasing Fund, managed by the British Fashion Council, and Fashion Forward. These are helping to develop design talent of the future, ensuring the sector retains its first class reputation for quality, creativity and innovation. The Mayor's Office is working with the BFC on exciting projects for 2012, which will be a momentous year for London – with the eyes of the world on the capital for the Olympic and Paralympic Games, we are confident that fashion will play its part in showcasing the best of British.
MERCEDES-BENZ, the definitive car brand sponsor for London Fashion Week, will be making sure guests from around the world move effortlessly between some of the most highly anticipated shows for the next round of catwalk shows.
The luxurious fleet of striking Mercedes-Benz models combine sleek style with power and poise and will be on hand to ensure guests travel in total luxury and comfort and enjoy their very own Mercedes-Benz experience during London Fashion Week. Mercedes-Benz will also continue to give consumers and followers unrivalled access to exclusive interviews, real-time news updates and behind-the-scenes footage with some of the world’s top fashionistas, as well as the people that keep London Fashion Week moving.
Visit Voices of Fashion at www.mercedes-benz.co.uk/fashion.
Debbie Hull at Mercedes-Benz
+44 (0) 1908 301313
Sheena Hamilton at Mercedes-Benz:
+44 (0) 1908 301330
For the tenth consecutive season Monsoon is proud to continue its sponsorship of Estethica at London Fashion Week. Supporting the rise of sustainable fashion and showcasing the best of eco design, Estethica remains close to the heart of Monsoon’s values and ethics.
For autumn / winter 12, Monsoon is very excited to be showcasing the fourth instalment of the L.O.V.E. collection. The range has been inspired by the traditional arts and crafts of Jaipur, India – the home of paisley and block printing. Neon touches add a modern twist to a classic collection that closely harks back to Monsoon’s heritage. Estethica is such an inspiring platform to be a part of and we are proud to be sharing our values with great new design talent.’ Peter Simon, Founde
Louise Worrell or Harriet Robinson +44 (0) 20 3372 3101/3104
THE MAY FAIR
This February will see the illustrious fashion set descend on the capital as London Fashion Week takes hold. The May Fair Hotel is proud to announce its status as the official hotel of London Fashion Week, for the fifth year running.
A hotel located in the heart of the Mayfair village, the May Fair is THE fashion hotel. An ideal location for industry stalwarts to conduct impromptu meetings, host events and off course the ultimate place for those looking for some respite from the relentless round of parties. The hotel has a stunning selection of world- class signature suites in which to showcase collections, fashion brands and more besides. Its plush portfolio of offerings also includes a stunning Penthouse, the Crystal Room, the Danziger Suite, the Quince Salon, plus a private cinema for special event screenings.
For those who feel in need of some reviving spa time, the May Fair Spa has created a number of express treatments to deal with LFW fatigue, in particular The Crystal ‘Face of Fashion’ Massage (30 mins £55), which will leave you feeling fresh-faced and glowing with radiance. For those suffering with tired, aching feet the Fashion Eco Chic Pedicure (50 minutes £65.00) nourishes and softens. Only organic products are used, leaving you revitalised with aromas of peppermint, lavender and geranium.
The London Fashion Week experience continues in to the hotel’s May Fair Bar, where you can sample the latest cocktail creation from the bar’s renowned mixology team – The Show Stopper.
For further information please visit http://www.themayfairhotel.co.uk/fashionweek.
Contact: Joanne Lawless at Mason Williams on 0845 0941 007 or email@example.com
INTERNATIONAL PALLADIUM BOARD
The inspiring new showcase is sponsored by contemporary precious metal Palladium. A rare platinum group metal, Palladium is durable, incredibly versatile, lightweight and uniquely naturally white. The initiative runs as part of Palladium Visions 2012, a series of select partnerships with the world’s most inspirational and visionary artists. Palladium’s superior qualities offer unrivalled potential and ach Visionary will develop awe-inspiring creations through the mediums of Jewellery, Fashion, Art and Design.
Participating as part of Palladium Visions 2012 are students from the world-renowned Central Saint Martins College of Art and Design. Students were challenged to craft an extraordinary piece of jewellery based on the theme of ‘Lightness & Strength’. Five outstanding designs have been selected to be produced as Palladium creations, the designs to be exclusively unveiled as part of BFC Rock Vault.
A partnership formed to nurture new creative talent, Palladium is the natural sponsor to establish this creative legacy and showcase the ‘Lightness & Strength’ of an exceptional precious metal.
F&F at Tesco continues to be a proud official sponsor of London Fashion Week this season. As the largest British retailer, Tesco is dedicated to supporting both established and emerging talent and regards London Fashion Week as the most important platform for British designers to showcase their new collections. Already synonymous with affordable chic, F&F at Tesco is a highly successful brand that is available to buy in selected Tesco stores or online at tesco.com/clothing.
Contact: Hayley Jordison-Harris +44 (0) 20 7486 3368
TONI AND GUY
TONI&GUY – Official Hair Sponsor of London Fashion Week
Always at the forefront of fashion, the TONI&GUY Session Team are embarking on their 16th consecutive season at one of the world’s leading fashion events - London Fashion Week.
Continuing to define hair trends season after season, the TONI&GUY Session Team consistently raise the bar when it comes to industry standards, always creating fashion-forward hair, inspiring beauty buffs worldwide, earning the reputation as a Global leader in the hair industry. With 40 shows confirmed for February’s London Fashion Week, this season is set to be one of TONI&GUY’s busiest, supporting a vast array of talented and diverse designers, including Giles, Matthew Williamson, Pam Hogg, Todd Lynn, Issa and Bora Aksu, leaving no doubt about TONI&GUY’s commitment to fashion’s finest.
Always with their fingers on the fashion-pulse, the TONI&GUY Art Team will be exclusively revealing backstage news and gossip as it happens, and giving insights about hair trends for Autumn/Winter 2012 via twitter @toniandguyUK.
Contact: Leonie Flynn, Senior PR Coordinator e: firstname.lastname@example.org or T: 020 7921 9042
In February 2012 Topshop will be celebrating ten years of sponsoring the British Fashion Council’s NEWGEN scheme, alongside its other initiatives the Topshop Show Space and sponsorship of Fashion East. Topshop will be both celebrating the anniversary and recommitting to the future of the scheme, confirming its position as the single biggest supporter of emerging fashion talent in London. The Topshop Show Space has provided a Fashion Week home for those Topshop has been working with, either via NEWGEN or an in store collaboration. The space has helped to elevate London Fashion Week for all designers, consolidating London’s position as an essential stop on the calendar. The NEWGEN scheme was established by the British Fashion Council in 1993 and Topshop became the sole sponsor in 2001. The scheme is now the envy of the global fashion industry, acting as a promotional launch pad for young designers whilst also offering encouragement and support. Topshop looks forward to the ongoing evolution of its relationship with NEWGEN, an inspirational scheme that has launched the careers of some of London’s most iconic design talents.
TOPMAN as always been a stalwart supporter of young and emerging talent and has worked alongside such designers as Kim Jones, Cassette Playa, Todd Lynn, Richard Nicoll, Deryk Walker and Ann-Sofie Back early on in their careers. In 2005, MAN, a joint partnership between Topman and Fashion East was born and for the last eleven seasons has been a firm fixture on schedule at LFW nurturing and supporting brilliant young menswear design talent. Topman are proud to be the official sponsor of NEWGEN MEN. Along with the fact that so many brilliant young designers have debuted at MAN, this BFC Award, now in its fifth season, is testament to the strength of menswear talent in Britain today and the undoubted need for further and on-going support to establish them as serious contenders in the global menswear market.
UK Trade & Investment, the Government Department that helps UK-based companies succeed in the global economy, is delighted to be once again supporting London Fashion Week. UK designers export over two thirds of the clothing they produce, and the UK footwear industry sells over 90 per cent of its production around the world. Through expert guidance and key event support, UKTI is well-placed to help maximise the international trade potential of the fashion sector.
A dedicated team in London provide expert advice to over 500 fashion companies per year, from small designers to large retail brands, as well as clinics, workshops, market visits and financial support to access overseas exhibitions. UKTI assists the BFC and UKFT on a number on key events both in the UK and abroad and runs a number of programmes for new and experienced exporters.
To speak to a member of the UKTI London fashion team, please call 020 7234 3050. Visit www.ukti.gov.uk/london
Coca-Cola® is delighted to continue its partnership with London Fashion Week, making it the Official Soft Drink Partner of London Fashion Week and the Vodafone London Fashion Weekend for the forth season. This will see Glacéau vitaminwater®, Coca-Cola, Diet Coke® and Schweppes Abbey Well® widely available at both events. Glacéau vitaminwater, the original and great tasting, enhanced hydration from New York will be the Official Soft Drink of London Fashion Week. It is perfect for keeping the fashion industry and busy fashion fans hydrated and helping them to get some of the vitamins they may need.