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17 February 2012
Facts & Figures AW12

LONDON FASHION WEEK & BRITISH FASHION INDUSTRY FACTS & FIGURES FEBRUARY 2012

•    59 catwalk shows and 24 presentations to take place over 6 days
•    120 UK and International emerging and established, ready to wear and accessories designers at The Exhibition at London Fashion Week (LFW)
•    Vodafone announced as new principal sponsor of LFW from February 2012
•    Canon announced as official imaging partner of LFW
•    10th Anniversary of TOPSHOP sponsoring NEWGEN, London’s leading talent identification and showcase initiative
•    The Exhibition at LFW will play host to 13 Estethica designers, 15 NEWGEN Sponsored by TOPSHOP designers and 4 Multibrand Showrooms
•    5 Headonism designers will showcase their designs in an instillation in the East Wing as part of this seasons exhibition
•    Brand new fine jewellery initiative BFC Rock Vault Sponsored by the International Palladium Board is launched this season where 10 selected jewellers will showcase their A/W12 collections on the Terrace, Somerset House
•    The BFC introduces its 3rd showspace; the ‘Embankment Gallery Showspace’ will host 11 designers shows this season
•    BFC Fash/On film sponsored by River Island, an exciting new fashion film initiative is introduced this season providing a showcasing opportunity for fashion designers and film makers during LFW
•    New Designers on schedule this season include Belstaff, McQ, Moschino Cheap and Chic, Stella McCartney and Thomas Tait
•    On the catwalk there are 6 NEWGEN, sponsored by Topshop, designers: David Koma, Holly Fulton, J.JS Lee, J.W. Anderson, Michael van der Ham and Simone Rocha
•    Jonathan Saunders has been announced  as this years BFC/Vogue Designer Fashion Fund winner
•    Four Fashion Forward designers will show on the catwalk: Henry Holland, Louise Gray and Mary Katrantzou and one menswear designer James Long
•    International Fashion Showcase, a project created by the British Council and British Fashion Council showcasing over 80 international designers in 19 embassies and cultural institutes across London
•    Menswear day, now in its 7th season, has 7 shows, 4 salon shows and 2 presentations
•    London Collections: Men will launch in June 2012. Running from 15th – 17th June, this will kick start the Menswear calendar
•    2 NEWGEN MEN, sponsored by TOPMAN, designers are showing on the catwalk: Christopher Shannon and J.W. Anderson
•    Over 5,000 visitors are expected: buyers, TV & radio crews, journalists and photographers
•    Media coverage equals or exceeds most major news and international sporting events
•    UK media coverage each season exceeds £100m and media coverage from the International Guest Programme exceeds £61m (source: Precise)
•    It is estimated that orders of over £100m are placed during LFW each season; the International Guest Programme alone generates over £74m of orders 
•    The direct value of the UK fashion industry to the UK economy  is £21 billion (source: BFC Value of Fashion Report 2010)
•    Fashion’s wider contribution to the economy in influencing spending in other industries is estimated to stand at over £37 billion (source: BFC Value of Fashion Report 2010)
•    The UK fashion industry is estimated to support 816,000 jobs and is the largest employer of all the creative industries. The sector also provides opportunities to minority groups to a greater extent than most other creative industries (source: BFC Value of Fashion Report 2010)
•    The UK Fashion industry is similar in size to the food/beverages services and telecommunications industries and bigger than the wholesale and retail of automotives, sports activities, chemical manufacture and advertising/video sectors (source: BFC Value of Fashion Report 2010)
•    Major export markets are USA, Japan, Russia, France, Italy, Middle East, Hong Kong, China
•    The UK is renowned for having the best fashion colleges in the world

For further information on London Fashion Week visit www.londonfashionweek.co.uk

For more information contact:

Ellie Wilson at the British Fashion Council
Tel: +44 (0) 20 7759 1986
ellie.wilson@britishfashioncouncil.com 

Image: Mulberry at London Fashion Week, SS12