LONDON show ROOMS New Partnership
As part of this season's LONDON show ROOMS initiative the British Fashion Council (BFC) and Alcantara® are working together on a new range of products designed by David Koma, Louise Gray, Mary Katrantzou, Michael Van Der Ham and Todd Lynn – all of which will be showcasing their A/W 2011 collections at the LONDON show ROOMS this season in Paris and New York.
The product range includes three accessories: a bag, smart phone holder
and iPad cover. Each designer has created an exclusive design for all
three product categories and will be available to visitors attending
LONDON show ROOMS. The collaboration will continue for the S/S 2012
The partnership highlights the relationship between fashion and
techonology; a trend that has seen Alcantara ® become the material of
choice for both classic and cutting-edge garments and accessories.
Alcantara® has a developed a long-standing relationship with designers
looking for beautiful, top quality materials that respect the
environment. The project brings British creativity together with Italian
elegance ensuring that these accessories become genuine collector’s
The BFC’s International design initiative, LONDON show ROOMS,
will this season take twenty of London’s leading womenswear design
talents to Paris to increase their media presence and develop their
businesses internationally. The initiative, which is now in its sixth
season, enables the designers to sell their collections with the support
of international marketing, media and sales advisers.
The Paris showroom will be open at JTM Gallery, Rue de Richelieu 40, 75001 Paris, 9am – 7pm from 3rd – 10th March.
The New York showroom will be open at the Penthouse Lofts, Soho Grand,
310 West Broadway, New York, NY 10013 on Monday 21st and Tuesday 22nd
LONDON show ROOMS is in association with UK Trade & Investment (which in London is part-financed by the European Regional Development Fund) and the London Development Agency, the project is part financed by the European Union.
For more information on LONDON show ROOMS visit www.britishfashioncouncil.com/londonshowrooms
Image: Alcantara phone cover, bag and iPad cover designs