International design initiative LONDON show ROOMS MEN, a joint collaboration with British Fashion Council (BFC), Centre for Fashion Enterprise (CFE) and Fashion East, will this season take fourteen of London’s leading menswear design talents to Men’s Paris Fashion Week, to increase their media presence and develop their businesses internationally.
LONDON show ROOMS MEN will launch at Tranoi’s beautiful new venue Tranoi Parc Royal (The Loft) in Paris 3rd Arrondissement (Marais) from 24th – 27th June. The new initiative will enable the menswear designers to sell their collections with the support of International marketing, media and sales advisers. Tim Blanks, Contributing Editor, Style.com and a member of the British Fashion Council's Menswear Committee, will host afternoon tea on the opening day to welcome media and buyers.
Caroline Rush, CEO (Joint) of the BFC, comments “LONDON showROOMS in Paris has been successfully running for four seasons and extending this to some of the best emerging menswear talent in the UK is a very exciting project. We are confident that this new menswear initiative will give our innovative menswear designers the means to further their global profile and businesses.”
The support offered to emerging menswear designers by the BFC, CFE and Fashion East represents a growing interest in menswear in the UK and is a reflection of London’s quick response to identifying design potential. LONDON showROOMS MEN represents a selection of British talent supported by BFC’s NEWGEN MEN sponsored by Topman, Fashion East’s MAN showcase and the Centre for Fashion Enterprise (CFE) or are special guests such as Christopher Kane Mens and Jeannette’s Pop Up shop.
NEWGEN MEN, sponsored by Topman, was launched in September 2009 alongside a dedicated Menswear Day at London Fashion Week. Growing from ‘MAN’ a single show on the LFW schedule, these schemes, which offer business support and showcasing opportunities, have been instrumental in raising the profile of new British designers. In a move which mirrors the initiatives that have supported womenswear designers over the past few seasons, LONDON show ROOMS MEN aims to build on the success of NEWGEN MEN, highlighting the growing talent of menswear designers in the UK to an international audience.
LONDON show ROOMS MEN in Paris designers include:
Christopher Kane Mens
MIHARAYASUHIRO + husam el odeh eyewear
Jeannette’s Pop Up shop
The Paris showroom will be open at Tranoi Parc Royal (The Loft), Rue du Parc Royal , Paris 3rd, Metro St Paul, 10am – 7pm from 24th – 27th June 2010.
LONDON show ROOMS is supported by UK Trade & Investment (which in London is part-financed by the European Regional Development Fund) and the London Development Agency, the project is partly funded by the European Union.
Find out more: www.britishfashioncouncil.com/londonshowroomsmen
Find out more about LONDON show ROOMS: www.britishfashioncouncil.com/londonshowrooms
General information on LONDON show ROOMS and buyers please contact:
Barbara Grispini, British Fashion Council
Tel: +44 (0) 7765 000
For Centre for Fashion Enterprise enquiries and press contact:
Katri Salminen, Centre for Fashion Enterprise
Tel: + 44 (0) 20
Fashion East enquiries and press contact:
(0) 20 7770 6150