The British Fashion Council’s (BFC) international design initiative LONDON show ROOMS will this season take London’s leading emerging fashion talents to New York, in partnership with Centre for Fashion Enterprise, to increase their presence and develop their media coverage and businesses in the USA.
LONDON show ROOMS will open in New York from March 23rd – 25th 10am – 7pm, located at the Penthouse Lofts, Soho Grand, 310 West Broadway. The showroom is a partially subsidised space for designers to show their collections with the support of top US editors and US department store Fashion Directors and New York boutique owners.
Sarah Mower, the British Fashion Council's Ambassador for Emerging Talent, and chair of the NEWGEN selection committee, will host an opening breakfast at the showroom from 9am – 11am to welcome media and buyers. Vogue US and Emma Watson will host a closing cocktail party at Pulino’s in support of the initiative and to welcome London’s emerging talent to New York.
Caroline Rush, CEO (Joint) of the BFC, comments “This season our international design initiative, London show Rooms, will be launching in New York in partnership with Centre for Fashion Enterprise. Following on from four successful seasons in Paris we are confident it will give our young designers the means to further their global business profile.”
“CFE teaming up with the British Fashion Council and their London show Rooms initiative on its fourth New York press event is a signal to buyers, the finance community and manufacturers that these designers are respected, well supported and mean business” adds Wendy Malem, Director, Centre for Fashion Enterprise.
Designers selected to participate are either part of the LONDON show ROOMS - Paris initiative or receive the support of the Centre for Fashion Enterprise Mentoring or Pioneering programmes.
JEAN PIERRE BRAGANZA
MARIA FRANCESCA PEPE
MICHAEL VAN DER HAM
LONDON show ROOMS in New York includes:
The New York showroom will be open, 23rd – 25th March 2010 at the Soho Grand hotel, 310 West Broadway, New York, NY 10013-2225 (+1 212 965 3000). It will be held in partnership
with the Centre for Fashion Enterprise.
LONDON show ROOMS is supported by UK Trade and Investment (which in London is part financed thorough the European Regional Development Fund) and the London Development Agency.
General information on LONDON show ROOMS and buyers please contact:
Barbara Grispini, British Fashion Council
Tel: +44(0) 7765000224
For press enquiries regarding LONDON show ROOMS please contact:
Gemma Ebelis, PR Manager, British Fashion Council
Tel: +44 (0) 20 7759 1986 / (0) 7802 393 411
For international press enquiries regarding LONDON show ROOMS please contact:
Katie Manderson, British Fashion Council
Tel: +44 (0) 20 7759 1988 / (0) 7884 435 982
For Centre for Fashion Enterprise enquiries and press contact:
Katri Salminen, Centre for Fashion Enterprise
Tel + 44 (0) 207 514 7659
London Show Rooms
London Show Rooms in New York