Michael Lewis

Designer name: Michael Lewis

Origin: The Lake District, England.

Career highlight: “Launching my debut collection at Dover Street Market.”

Design Background: Michael studied at Central Saint Martins. He has worked with Marc Jacobs at Louis Vuitton, Christopher Bailey at Burberry and Tom Ford at Gucci.

What is your signature style? “Flamboyant, sensual, fun and luxurious footwear.”

How would you describe the Michael Lewis woman? “Individual, chic, confident, with plenty of joie de vivre!”

Name three things that are inspiring you for autumn/winter 2010: “80s Car Culture, Body Map and Swamp by Michael Clark.”

What encapsulates London fashion for you? “The traditional aspects of Mount Street, where there is a constant flow of inspiring ideas and a diversity of brands both old and new.”

What do you hope the new decade will mean for your brand? “I aim to challenge international markets, whilst still making strong statements about design. In growing, I hope to break into new product categories and create a stand-alone store which visually adheres to my design ethos.”

How does London influence your designs? “London can help designers create opportunities through its accessibility to art, design, culture and style. In addition, the speed at which London operates, its mixtures and diversities, all create originality and inspiration for me.”