In 1993 the British Fashion Council created New Generation (NEWGEN), one
of the world’s most internationally recognised talent identification
schemes. NEWGEN continues to showcase and promote new designer
businesses today.
The scheme is sponsored by Topshop who have been
supporters since 2001. AW12 saw the 10th anniversary
celebrations of Topshop's
continuous backing of the scheme at London Fashion Week. Major
celebrations of the ten years which have taken a myriad of London NEWGEN
designers to the top are planned for 2012.
NEWGEN offers catwalk designers financial support towards their show
costs and the opportunity to use the BFC Catwalk Show Space. Others
receive sponsored presentation or exhibition space to showcase their
collections, offering an important introduction for young UK-based
designers to influential press and buyers from around the world. NEWGEN
also provides business and mentoring support through the BFC in
partnership with Shoosmiths, Baker Tilley and Lloyds TSB.
Since NEWGEN's inception, its roll call includes Alexander McQueen, Boudicca,
Matthew Williamson, Julien Macdonald, Lara Bohinc, Ann-Louise Roswald and more recently Christopher Kane, Marios Schwab, Richard Nicoll, Erdem, Mary Katrantzou and Meadham Kirchhoff.
Internationally recognised as a prestigious launch pad, this scheme is a showcase
of the best up-and-coming British fashion talent. It also acts as an important
introduction for young UK-based designers to influential press and buyers from
around the world.
The scheme has become a key draw for the international fashion media and buyers
attending London Fashion Week. NEWGEN designers are among the must-see collections
on schedule every season.
Find out more about the scheme: www.britishfashioncouncil.com/newgen
Application
& Criteria
Press
Kit
Previous
recipients
Selection
Panel