Husam El Odeh

Designer name: Husam El Odeh

Origin: Husam is German with a Lebanese and Palestinian background. He has lived in London for twelve years.

Design background: Having studied Fine Art in Berlin and Chelsea, Husam turned to jewellery at Middlesex University. He started his label while still at college.

Design signatures: “Hand-made luxury jewellery with an intelligent twist and a personal touch.”

Career highlight: “Winning the British Fashion Award 2010 for Emerging Talent - Accessories.”

How would you describe the Husam El Odeh woman? “Stylish, confident and sophisticated.”

Trademark piece: “My Silver Pencil necklace. But people seem to remember the spoons quite a lot too.”

Brand philosophy: “Locally produced in London. Every master has been made by me personally. Even though my work is very contemporary, I use very traditional techniques and take a lot of pride in the quality of finish.”

Price range at retail: £100 - £800

Three autumn/winter 2012 inspirations: “Frozen flowers, my dreams and Meryl Streep.”

What does 2012 hold for your brand? “Hope.”

What is your favourite decade in fashion? “The nineties.”

Where do you go in London to seek artistic inspiration? “That is my secret.”