The Shop, a concept store that will launch on Friday 13th September at London Fashion Week and be open through to Vodafone London Fashion Weeken is a creative environment for brands to sell product to a highly targeted consumer audience made up of trade and industry insiders as well as consumers.
Set across two rooms in the West Wing of the ground floor of Somerset House, The Shop will house AW13 ready-to-wear, accessories and shoes by brands including Markus Lupfer, Bella Freud, Sophia Webster, Prism, DJ by Dominic Jones, Zoe Jordan, Lulu & Co. and House of Holland.
The space will be designed by Robert Storey, one of the brightest names in set design with the logo created by world renowned artist, Sir Peter Blake.
There will be a series of events and will be open to the public. These include flash sales, musical performances, readings, interviews and guest appearances. Find out more @LondonFashionWk #LFW #TheShop