Catwalk show
20 September 2010
13:30
Company Details
www.erdem.co.uk
Rich Mix Studios
Unit 3 East
35-47 Bethnal Green Road
London
E1 6LA
Biography
Erdem Biography
Press Release
Erdem Press Release 1
Erdem Press Release 2
UK Stockists
A La Mode, London
Browns, London
Dover St. Market, London
Harvey Nichols, London
Matches, London
Start, London
International Stockists
EUROPE
Apropos, Dusseldorf
Banner, Milan
Bruna Rosso, Cuneo
Colette, Paris
Farenah, Sofia
Garderobe, Vienna
Grey Flannel, Capri
Lot 29, Copenhagen
Luisa via Roma, Florence
Tessabit, Como
Tiziana Fausti, Bergamo
Theresa, Munich
Vakko, Istanbul
Visionaire, Monte Carlo
RUSSIA, ASIA & AUSTRALIA
Beams, Tokyo
Belinda, Sydney
BusStop, Tokyo
Club Designer, Taipei
Garderob, Moscow
Erdem
Designer name: Erdem Moralioglu
Origin: “Montreal, Canada. I lived just outside the city, near a very large lake.”
Career highlight: “Winning a British Fashion Council award.”
Design background: Erdem studied at the Royal College of Art. He worked for a designer in New York before setting up his own label.
What are your design signatures? “Color, optimism and oddities.”
How would you describe the Erdem woman? “A clever person who probably cares little about seasons. She has a lot of conviction and marches to her own drum.”
Name three things that are inspiring you for autumn/winter 2010: “The book
Wisconsin Death Trip, the snow and Ryan McGinley’s new photo series called
Moonmilk.”
What encapsulates fashionable London for you? “Kingsland Road - from Stoke Newington, down through Dalston and into Shoreditch - you see all walks of life. This mix is what makes London so exciting.”
What do you hope the new decade will mean for your brand? “I would like to explore new steps in fashion to create a further evolution of the brand. By this I mean using new techniques and fabrics, etc.”
How does London influence your designs? “London is a city where everything starts. It’s also a city full of secrets, from the beautiful backstreets of Spitalfields to the storage facilities of the V&A. It’s a great place to get lost and that’s inspiring.”
Erdem is the winner of the BFC/Vogue Designer Fashion Fund
London
Rich Mix
35-47 Bethnal Green Road
London
E1 6LA
30 September - 06 October 2010
Sales
Jennifer Baca
sales@erdem.co.uk
Tel:(+)44 (0) 20 7739 7986
Fax:(+)44 (0) 20 7339 4598
Abroad
Galerie L.J.
12 rue Commines
Paris
75003
France
30 September - 06 October 2010
Sales
Jennifer Baca
sales@erdem.co.uk
Tel:(+)33 (0) 14 477 9360