While completing his MA in fashion design at Central Saint Martins College, Christopher Kane realised his defining ambition was to start his own label in partnership with his elder sister, Tammy Kane. Christopher Kane, the label, started in 2006. It was begun almost immediately after Kane’s graduation, capitalising on the success of his award winning MA collection that had gathered much media attention. Christopher Kane is now widely acknowledged to have spearheaded a revival of British high fashion.
Driving the aesthetics, attitude, and spirit of the brand Christopher Kane has created collections that are immediately recognisable. While styles may routinely change, the Kane signature remains the same: a Christopher Kane collection is always distinctly identifiable as such.
In January 2013 Kering announced that they had purchased a 51 per cent share of the company. The purchase prompted a sea change in fashion, with other luxury goods conglomerates also starting to invest in designers’ own houses once more. The increased brand awareness in 2013 has resulted in strong growth across all product categories in the wholesale channel.
On the distribution side, Christopher Kane’s collections are now distributed in over 30 countries across more than 150 wholesale accounts. The primary product category is woman’s ready-to-wear. Since its inception the company has expanded from producing bi-annual Spring-Summer, Autumn-Winter womenswear collections into Resort in 2010, and ¬in 2013 introduced its first Pre-Fall offering. Menswear was a new category that was added in Spring 2011. The company also produces footwear to accompany these collections, which will be expanded over the next few years.
In 2015 the brand opened its first flagship store in London, which is situated on Mount Street, Mayfair. In June 2016 the brand launched it’s first online global flagship store, creating a further destination for customers around the globe to experience the world of Christopher Kane.
*MA – Master of Arts