Bailuyu embraces simple beauty via artistic expression. It breaks the traditional idea of beauty and explores the sensual relationship between nature and sexuality. It combines classic products with seasonal fashion touches, offering the independent and confident Bailuyu women a wide variety of choice and enabling them to create a style of their own.
For London Fashion week, Bailuyu takes inspiration for the new collection from its own brand name. Lu means deer in Chinese and in Chinese culture, the deer is a symbol luck and beauty. Bailuyu uses premium traditional Chinese textile Xiang Yun Sha, and luxurious embroidery technique Jinyin Caixiu in a modern and minimalistic way to present this idea. By doing so, the brand aims to give traditional Chinese culture a modern fashion twist for a global stage.