The eponymous label by jewellery turned fashion designer Siran Manoukian, embodies her lifelong pursuit of blending luxury and comfort.
Born in Los Angeles, of Armenian and Lebanese descent, a lifetime of travel has inspired designs that capture the motivations of the modern woman. Building on a celebrated career in jewellery design, during which she creating coveted pieces using gold, diamonds, and precious stones, Siran applies the same design principals to her garments. The focus has been crafting sculptural pieces into wearable designs, by working with fabrics to create solutions that emphasize comfort - tried and tested by Siran who personally tries on each design.
Combining a mixture of styles and textures, each collection is a capsule of essentials. Designed to channel feminine simplicity for any occasion, ease of movement and comfort are fundamental characteristics behind every piece. Made in the UK using the most considered Italian fabrics, designs come from a function first perspective – from the plane straight to dinner, skipping the hotel.
Created to be enjoyed by the modern woman, Siran designs for a woman who lives by her own terms and needs a wardrobe that can adapt and evolve as she does. Uniting comfort and beauty in every piece.