LER

Ler
LER is the most recent project by Yixian Li, the Shanghai-based founder of highly-regarded 'new classical' label Xianzhuo. Melding the historic craftsmanship and traditional silhouettes that defined Xianzhuo with the elegant simplicity of contemporary Scandi everyday wear.

LER's values of balanced lifestyle and sustainable growth has garnered the brand a devoted following among globally-oriented, professional women in its native China. Meaning 'smile' in Swedish, the LER's Chinese name - 子时 - borrows the concept of traditional Chinese belief of catching the best time for transformation.

8A, Block A, Yingjia Plaza
No.2988 Gudai Road, Min Xing District
Shanghai
P.R.China 201199

www.ler.design

Sales Contact

Yixian Li
18659226707@163.com
Tel: +86 (0) 21 3350 2653

Press Contact

Olive Hou
o.hou@oliveschoice.com
Tel: +44 (0) 20 718 0308
Mobile: +44 (0) 7540 475939