Newcomer A Sai Ta is a British-Asian designer. In 2014, Ta’s intense but heartfelt overlocking embroidery BA collection at Central Saint Martins took second place in the L’Oreal Professionnel Talent Award. With a scholarship from Theory in hand, Ta entered the school's renowned MA programme to continue exploring his aesthetic. Ta was first introduced to fashion design by his sister who gifted him coloured fabric pens to create something original for a no uniform day. Embellishing and decorating his trainers and t-shirts graffiti-style, there he learned the value that creativity can add to nothingness. He then left to accept a position at Kanye West’s Yeezy before returning to London to embark on his own label. ASAI’s creative process draws on his search for authenticity and the creativity that comes anti-perfectionism, adaptability, and reaction.
ASAI is a part of Fashion East Womenswear AW17