19 Febr 2017, 13:30 - 15:30

A.W.A.K.E. was founded in 2012 by Natalia Alaverdian. Natalia's unique eye for fashion has developed through a multi-disciplinary career encompassing styling, art direction and photography. 

Natalia's goal with A.W.A.K.E., an acronym for All Wonderful Adventures Kindle Enthusiasm, is to propose a personal and distinct voice through clothing that balance conceptual, storytelling aspirations with commercial viability. Keynote designs are Natalia's take on classic shirting, tailored coats, and dresses, each with an idiosyncratic quality underlined by a succession of very specific inspirational references of animals and characters from history, art and film. The major reference point and inspiration for all of the collections so far have been deviated from the Japanese art and culture. 

Unit 3, 451 Wick Lane, London E3 2TB


Sales Contact

Stacey Beevers
Tel: +44 (0) 79 7120 5823

Press Contact

Tomoko Kihara
Tel: +44 (0) 78 1785 4065