As a Londoner and a British designer, Sevda combines elegant, classy, and timeless "Designed in London" fashion-forward creativity with truly "Made in Italy" products, using only the highest quality with traditional hand crafted techniques, along with bespoke hardware for her leather handbags made with solid brass with a touch of gold, in Italy.
Born in Bursa, Turkey, a city synonymous with a rich history in textiles craftsmanship, Sevda developed an appreciation for the county's rich cultural history and handcraft. Encouraged by her mother to pursue her dreams of becoming a designer, Sevda mastered fashion studies at the Mimar Sinan Faculty of Fine Arts Textile and Fashion Design in Istanbul. After working as a designer for several leather brands in Istanbul, Sevda relocated to London in 2005 to hone her craft and completed a variety of courses at Central Saint Martins College of Art and Design. There she began to shape her philosophy and real plans for her business.
When she couldn't find the right handbag to take her from day to evening, she knew it was the perfect motivation for her to create her eponymous label Sevda London, which was launched in 2008 in London. Since then, her products have been featured in high-end publications such as Vogue, Elle, L'Official, Harper's Bazaar and many more.
To introduce the new venture to accompany her handbag, she has launched a matching silk and cashmere blend scarf collection made in Como Italy, with bold patterns, inspired by charming English garden flowers. The Times' fashion director Anna Murphy on her column recently recommended Sevda's Tulip Garden silk twill scarf to British tulip lovers to treat themselves. She added, "definitely money not at all delusionally spent."
Sustainability is very important to Sevda. Ethical values have always been at the core of Sevda and her team during the process of building her brand since the very beginning. She strives to work with safer materials and ensures safe working conditions, no child labor involvement, as well as protecting the rights of the people she works and collaborates with.