CHEEKLDN by Charlotte Yamada is a womenwear brand that exudes playfulness and exuberance. Resonating with a tongue-in-cheek humour, 'CHEEK'LDN is a play on words for the chic 'chicks' with a cheeky attitude. It is designed for the ladies who are forever young, intelligent, and confident; the girls who have never lost the child within them.
CHEEKLDN collections are about the clash of youth & sophistication, and playfulness & seriousness. Ladylike mini suits, and classic outerwear such as the varsity, bomber, and biker jackets are often dreamed up in candy-bright hues and amplified with gold hardware.