CHEEKLDN by Charlotte Yamada is a womenwear brand that exudes playfulness and exuberance. Resonating with a tongue-in-cheek humour, 'CHEEK'LDN is a play on words for the chic 'chicks' with a cheeky attitude. It is designed for the ladies who are forever young, intelligent, and confident; the girls who have never lost the child within them.
CHEEKLDN collections are about the clash of youth & sophistication, and playfulness & seriousness. Ladylike mini suits, and classic outerwear such as the varsity, bomber, and biker jackets are often dreamed up in candy-bright hues and amplified with gold hardware.
London-born, Tokyo-raised designer, Charlotte Yamada was educated at Parsons School of Design in New York and graduated from Central Saint Martins in London in 2010 with a BA Honours in Fashion Design Womenswear. Soon after graduating, she relocated to Milan to work at Moschino after having built a design background that includes companies such as New Era Caps, Richard Nicoll, and writtenafterwards. After her time at Moschino, Charlotte decided to launch CHEEKLDN in 2012 to offer
young adults deluxe streetwear that cherishes independence and humour. Ultimately, it is fun that underpins Charlotte Yamada’s approach to design. Or as Andrew Carnegie put it: ‘There is little success where there is little laughter.’
CHEEKLDN is part of the Heavy London Showroom