DESIGNER NAME: Serafina Sama
BACKGROUND: Serafina is from Ravenna in Italy and studied at Central Saint Martins. She has previously worked for Chloé.
SIGNATURES: “Clean, feminine, relaxed; with a touch of eccentricity.”
TRADEMARK PIECE: "Teddy Bear mohair coats, culottes and relaxed evening separates.”
THE COLLECTION: “Holidays, Sixties optimism, David Hockney Palm Spring situations.”
WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVEMENT? “Trusting my gut and starting Isa Arfen. Also seeing women whose style I have always admired wearing my pieces, each in their own individual way.”
IF YOU COULD DRESS ANYONE, WHO WOULD IT BE & WHY? “In a dream world I would dress Tina Chow because I am so fascinated by her minimal, refined, sophisticated style and sense of humour. Today it would be Sofia Coppola for the same reasons.”