Isa Arfen

Isa Arfen


24 February 2015
16:30 - 18:30

DESIGNER NAME: Serafina Sama

BACKGROUND: Serafina is from Ravenna in Italy and studied at Central Saint Martins. She has previously worked for Chloé.

SIGNATURES: “Clean, feminine, relaxed; with a touch of eccentricity.”

"Teddy Bear mohair coats, culottes and relaxed evening separates.”

THE COLLECTION: “Holidays, Sixties optimism, David Hockney Palm Spring situations.”

WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVEMENT? “Trusting my gut and starting Isa Arfen. Also seeing women whose style I have always admired wearing my pieces, each in their own individual way.”

IF YOU COULD DRESS ANYONE, WHO WOULD IT BE & WHY? “In a dream world I would dress Tina Chow because I am so fascinated by her minimal, refined, sophisticated style and sense of humour. Today it would be Sofia Coppola for the same reasons.”

Contact details

Sales Contact

Sales Contact
Tel: +44 (0) 20 7729 9620

Sales Contact (US)
Tel: +44 (0) 20 7729 9620

Press Contact

Georgia Day
Tel: +44 (0) 20 7749 4510