After completing a degree in International Business, Rena Sala went on to complete a two year intensive program in Fashion marketing & communication in Montreal, Canada while working for a TV & Film Media Communications firm. After graduation she gained experience in the fields of buying at Micheal Kors and in showroom sales at Burberry. In 2012 after a few years of working with a number of smaller labels in wholesale and PR she decided to launch her own company Rena Sala PR working with new and emerging London-based designers.
Rena Sala PR works with designers starting from their first few seasons, providing support in the areas of wholesale, branding and PR with the focus on attaining the right press for each brand in order to increase their brand awareness. Growing at a steady pace since it first started in 2012 Rena Sala PR includes a collective of new and emerging London based designers in womenswear, jewellery, accessories and millinery.