DESIGNER NAMES: Natalie Finch & Patricia William
BACKGROUND: Natalie is from Milton Keynes and Patricia is from South End. The brand is based in Hanslope, a small village near Milton Keynes, although the pair work all over England and also in Stockholm where Natalie is based.
SIGNATURES: “Our previous two collections have been focused on England: British Heritage and the London Tubes. These collections have built the brand to become recognised for modern, clean but fluid lines. A bold shape and round lens.”
TRADEMARK PIECE: “Our Base+ frame encapsulates what we are about. The detailing of the raw edges exposing industrial stacked plywood highlights our aim to be creative and alter the opinion of sustainable design products.”
THE COLLECTION: “The shape stemmed from research looking into industrial sculptures, highlighting the use of negative and positive space through layering and cut outs. This collection takes risks with extreme colour combinations and contrasting materials – inspired by travels through Vietnam. We have further challenged ourselves by experimenting with re-working the wood.”
WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVEMENT? “To be showing at London Fashion Week 2014 after a tough but exciting year.”