DESIGNER NAME: Sam & Andy D'Cruze
BACKGROUND: Sam is from Derbyshire and studied womenswear at Central Saint Martins. Andy is from Enfield and has lived in Hertfordshire and London working in photography. The designers met at a bar in King’s Cross and have lived in London for over ten years. They are now based in Hitchin, Hertfordshire.
SIGNATURES: “Elegant kink, sophisticated lines with a naughty twist.”
TRADEMARK PIECE: “The integration of the harness within garments like the kimono or cape.”
THE COLLECTION: “The collection draws inspiration from Blow your Bondage Cherry. We've collaborated with Sarah Graham, a local but international selling artist to paint exploding cherries. This collection aims to bring an element of fun to the bondage genre.”
WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVEMENT? “Coco de Mer was our first stockist and have supported us from day one. Gaining such an iconic boutique at the beginning of our journey was a great achievement. We've got some really exciting things happening so I feel we haven't reached our greatest by any means.”
IF YOU COULD DRESS ANYONE, WHO WOULD IT BE AND WHY? “A woman who has discovered her inner identity.”