Camilla Elphick attended Parsons, The New School for Design in New York and completed her BA in Footwear Design at Cordwainers, London College of Fashion. During and after her degree course, she worked with Nicholas Kirkwood, Sophia Webster, Donna Karan, Paul Andrew, Charlotte Olympia and Topshop.
Camilla’s graduate shoe collection, “So Bad, It’s Good”, gained widespread press coverage with the "Pez" shoe in Grazia, the Observer, the Evening Standard, the Sunday Times online and Harper's Bazaar.
She then launched her own eponymous shoe brand at London Fashion week with her collection for SS15, "You got the Luck", inspired by all things lucky. “I was given a necklace featuring the word ‘lucky’ which always makes me feel special, the way shoes should do too! I wanted to create lucky shoes for women with this in mind.” Key pieces from the collection include the 'Lucky 7' high-heel sandal in red glitter, great for making an entrance. Another glamorous pair are 'Gold Dust', a red-carpet heel in gold-dusted material. The winning style are the 'Royal Flush' sandals with printed playing card detailing. Camilla collaborated with artist Kent Christensen on unique paintings for the shoes which are all printed and handmade in Italy.
With mood-boosting shoes sure to bring you good fortune and happiness, the collection consists of twelve show-stopping styles in fun colours and prints for every occasion. Her signature detail is a sexy curve just below the ankle designed to elongate the leg.