DESIGNER NAME: Camilla Elphick
BACKGROUND: “I was born in London; however, I attended Parsons, The New School for Design in New York and then completed my BA in Footwear Design at Cordwainers at The London College of Fashion. I have work experience with Nicholas Kirkwood and Sophia Webster, Donna Karan, Paul Andrew, Charlotte Olympia and Topshop designing shoes. The business is based In Shoreditch”
SIGNATURES: “Show-stopping, fun and frivolous shoes which flatter the foot. Signature detail is a a sexy curve just below the ankle designed to elongate the leg.”
TRADEMARK PIECE: “The Pez shoe.”
THE COLLECTION: “There's a lucky theme with mood-boosting shoes sure to bring you luck and happiness. Someone sweetly gave me a necklace featuring the word 'lucky' which always made me feel special so I was inspired to create a lucky shoe collection.”
WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVMENT?: “Being short listed for the NEWGEN award.”
IF YOU COULD DRESS ANYONE, WHO WOULD IT BE AND WHY?: “Miroslava Duma.
She's cute, chic and a savvy business woman.”