DESIGNER NAME: Veronika Brusa
BACKGROUND: Veronika is from Switzerland and now lives in Brooklyn, New York.
SIGNATURES: “Contemporary waist-less cuts, chic and cool, simple lines, comfortable fits.”
TRADEMARK PIECE: “Printed shirts, overalls, jackets and coats.”
THE COLLECTION: “This first collection created in our new home of New York was inspired by the stunning view over the Manhattan Island. We replicated the beauty of skies and clouds on viscose for shirts and blouses and developed some printed swimwear looks. Unexpected colour combinations are everywhere around us, thus influencing our choice of materials in our adventurous studio building in Brooklyn. We photographed the campaign right there, where the inspiration was found, in the corners that we pass everyday on the way to work, or to the bathroom.”
WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVMENT? “With living in different cities like Shanghai, Paris and New York, we have built a broad international network of contacts that provide us with many possibilities to realise our visions. To have opened our own BERENIK flagship store in Zürich in September 2013 was one of the most important steps for our Label.”
IF YOU COULD DRESS ANYONE, WHO WOULD IT BE AND WHY? “Tilda Swinton; her kind of beauty and style very much represents our aesthetic.”