Alice Horlick launched her eponymous label AEVHA London, Alice Emma Victoria Horlick Accessories London, in September 2013, having studied a foundation degree and subsequently embarked upon a Bachelor of Arts in Womenswear at the London College of Fashion. Her passion for working with fine leathers, inspired by the use of the medium in one of her first projects, and her constructive design style, made her move into accessories a natural progression.
From the moment Alice debuted her penchant for strong architectural shapes and unusual standout hardware, including hand carved bone and hardwoods, in AEVHA London’s first season, members of the international press and fashion elite took note. Fashion doyenne Olivia Palermo discovered AEVHA London in its very first season, featuring Alice as a ‘Designer To Watch’ and describing the bags as ‘inimitable true collectibles.’ The brand also stood out for supermodel Edie Campbell, who was photographed wearing the signature Dromeda Clutch to the Porter Magazine Launch Party in Paris. Now firmly on the celebrity radar, recent personal requests have flooded in from Taylor Swift, Emma Roberts, Anne Hathaway, Lily Collins, Kate Hudson, Olivia Munn, Alessandra Ambrosio, Khloe Kardashian, Jessica Alba, Amy Adams, Diane Kruger, Nicole Richie, Amal Clooney, Jessica Biel and many more.