DESIGNER NAME: Lucy Choi
BACKGROUND: Lucy is from Hong Kong but is based in London. She was previously Managing Director of French Sole for ten years having previously spent eight years working in the City.
SIGNATURES: “Comfort, craftsmanship, character.”
TRADEMARK PIECE: “Goldstone.”
THE COLLECTION: “All the shoes are named after Shakespearean characters – so expect plenty of colour and drama.”
WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVMENT? “Launching my own label in 2012.”
IF YOU COULD DRESS ANYONE, WHO WOULD IT BE AND WHY? “I always have The Duchess of Cambridge and Kate Moss in mind when I’m designing my collections. I believe their individual styles reflect my Rock and Royal inspiration. I would love to see The Duchess wearing our shoes as she is so elegant and poised, she carries herself so well and has established her own regal style. Equally I would love to see Kate Moss wearing some of our more edgy, rock-chick styles; she is a true style icon.”