BACKGROUND: Established in 2002 in Hong Kong, PAPRIKA launched its international line PAPRIKA EDITION in 2013, from its London design studio. Embracing the latest digital-print technologies, PAPRIKA EDITION's compelling modern print techniques allow it to capture the ever-changing demands of today's modern urban lifestyle. PAPRIKA EDITION is international, eclectic, vibrant, fun and accessible.
COLLECTION: ‘Indulge your senses with the AW14 ‘ECLECTIC GARDEN’ collection. Join us on a fantastical journey featuring Japanese fairies, cherry blossom, blue jewel snakes, golden baroque, and colours, patterns and texture inspired from nature but with a psychedelic twist.’
Paprika Edition is a part of L.K.Novum for AW14.