Established in 2002 in Hong Kong, PAPRIKA launched its international line PAPRIKA EDITION in 2013. Embracing the latest digital-print technologies, PAPRIKA EDITION's compelling modern print techniques allow it to captivate the ever-changing demands of today's modern urban lifestyle. PAPRIKA EDITION is international, eclectic, vibrant, fun and accessible.
After three seasons focussing on hand bags and accessories, Paprika has responded to market demand and introduces its first ready-to-wear range focussed on luxury cashmere cardigans and silk pieces.The inaugural ready-to-wear collection combines Paprika’s innovative and quirky designs with the finest fabrics. Using high quality natural materials alongside carefully considered cuts and unique prints, each piece has been produced with an impeccable level of craftsmanship. Garments evoke a sense of ease, fun and confidence that allows you to simply get dressed and get on with it – clothes you can be yourself in.
This balance of classicism and impeccable craft with subtle contemporary twists is winning legions of steadfast fans across the globe.
PAPRIKA EDITION is part of The Alphabet showroom