With a BA in Fashion Design from London's Central St Martins, Steven worked at design houses including Viktor & Rolf and Stella McCartney before debuting his own label in 2012.
His quirky collection of innovative textiles combined with a celebration of the awkward caught the eye of Yohji Yamamoto, who awarded him the inaugural Chloe award at the 2012 Hyères Festival. Sponsored by Mercedes-Benz, he went on to present this collection during Mercedes-Benz Fashion Week Berlin where he received international recognition for his self-confident and endearing take on the nerd.
Since then, Steven Tai has continued to amass a strong following – making his mark at New York Fashion Week in September 2013, exhibiting at Vogue Italia's ‘Vogue Talents' exhibition in Milan, being a finalist for the prestigious ANDAM Award in 2014 and showcasing SS15 collection in Dubai as part of Vogue's Fashion Dubai Experience.
The brand participated in London Fashion Week's Digital Presentation for SS16 and AW16 marked the beginning of on-schedule presentation during LFW for the label. The label has also hosted presentations for ss17 in London and Shanghai.