DESIGNER NAME: Flavia La Rocca
BACKGROUND: Originating from Rome, but currently based in Milan, Flavia studied a BSc in Scienze della Moda e del Costume at La Sapienza, Rome and has worked in press offices for Valentino, Blumarine, Vivienne Westwood and Prada’s press office and celebrities department.
DESIGN SIGNATURES: "Be feminine, contemporary, urban and conscious. Clothes composed of interchangeable modules that, through the use of zippers, can create multiple combinations and looks suitable for different situations, that take up little space in the suitcase and in the closet, which allow to save time and play with your own style. Dedicated to a stylish, conscious globe-trotter."
TRADEMARK PIECE: "The 10 modules that compose the entire collection; they can be mixed and matched in different ways to create multiple stylish combinations."
COLLECTION: "The city, the everyday life and the attitude of a woman who needs versatile pieces, never leaving aside the femininity and the fashion attitude. I am often inspired by concrete things on which I work with my creativity, mixing the sporty and elegant sides of a woman as in the past season.”