An avid sportswoman and fashion enthusiast, founder Maia Norman’s lifestyle and surroundings have heavily influenced the brand ethos and direction of Mother of Pearl.
Since taking over as Creative Director in 2011, Amy Powney has streamlined the Mother of Pearl aesthetic developing the sport-luxe DNA of the brand. Mother of Pearl previously collaborated with artists to combine art and print with modern relaxed design. AW15 brought a new era for Mother of Pearl as Powney broke away from artist collaborations. Building on the aesthetic set out by the brand’s founder, Powney created the first collection entirely in her own vision.
Seasonally, Powney now develops her own prints and continues to use pattern to juxtapose her design, solidifying the brand identity. Fusing the signature sportswear inspired aesthetic with luxury fabrics, Mother of Pearl’s coveted pieces have gained a global cult following with brand fans; Florence Welch, Elle Fanning, Lena Dunham, Mia Moretti, Emma Watson and Cara Delevingne.
Mother of Pearl held their first London Fashion Week show in February this year after two seasons of presentations and were also shortlisted for the Vogue/BFC Designers Fashion Fund. From Resort 16, Mother of Pearl will be extending the accessory offering to include a full leather handbag range to sit alongside the existing shoe range.