DESIGNER NAME: Maya R Fedane
BACKGROUND: From Los Angeles, Fedane the creative talent behind the brand, has received her formal training from the London College of Fashion in London and the Fashion Institute of Design and Merchandising in Los Angeles. After her graduation she further honed her skills by apprenticing in a renowned London based studio, crafting pieces for many luxury brands.
SIGNATURES: “The MayraFedane brand is faithful to the concept of savior vivre, nonchalance, spontaneity and elegance, and absolutely believes in the fact that fashion is too important to be taken seriously. Our signature style is structured yet whimsical, timeless yet edgy, featuring daring and unexpected color palettes with hand weaves and embroideries in the highest quality materials and expert craftsmanship.”
TRADEMARK PIECE: “The Isadora Woven Bag and the hand embroidered Eva travel bag from our SS14 collection.”
COLLECTION: “Being Born in Bombay and raised in Los Angeles while currently living in the avant-garde city of London, Fedane, the designer behind this brand, draws inspirations from things across all three continents. Sitting in her studio in North London she starts off with mood boards while listening to music, sketching ideas, reading her book of the moment, re-living her travels through photos and watching her Bollywood and Hollywood movies. She swears by the fact that in the end it will all come together and take shape in the form of a harmonious and balanced AW14 collection.”