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138A Fellows Road


MayraFedane Biography

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Maya R Fedane


BACKGROUND: From Los Angeles, Fedane the creative talent behind the brand, has received her formal training from the London College of Fashion in London and the Fashion Institute of Design and Merchandising in Los Angeles. After her graduation she further honed her skills by apprenticing in a renowned London based studio, crafting pieces for many luxury brands.

SIGNATURES: “The MayraFedane brand is faithful to the concept of savior vivre, nonchalance, spontaneity and elegance, and absolutely believes in the fact that fashion is too important to be taken seriously.  Our signature style is structured yet whimsical, timeless yet edgy, featuring daring and unexpected color palettes with hand weaves and embroideries in the highest quality materials and expert craftsmanship.”

TRADEMARK PIECE: “The Isadora Woven Bag and the hand embroidered Eva travel bag from our SS14 collection.”

COLLECTION: “Being Born in Bombay and raised in Los Angeles while currently living in the avant-garde city of London, Fedane, the designer behind this brand, draws inspirations from things across all three continents.  Sitting in her studio in North London she starts off with mood boards while listening to music, sketching ideas, reading her book of the moment, re-living her travels through photos and watching her Bollywood and Hollywood movies.  She swears by the fact that in the end it will all come together and take shape in the form of a harmonious and balanced AW14 collection.” 

WHAT MAKES LONDON WOMENSWEAR SO EXCITING? It is daringly creative, adventurous and unique, setting its own trends rather than following the ones that are predicted for the season.”

WHAT ARE YOU LISTENING TO IN YOUR STUDIO? “Roar by Katy Perry, Applause by Lady Gaga, The Monster by Eminem/Rihanna, 80 music hits, movie soundtracks such as Something’s Gotta Give, One Fine Day … the list is too extensive.”

Contact details

Sales Contact

Maya R Fedane
Tel: +44 (0) 20 7536 9311

Press Contact

Charlotte Welsh
Tel: +44 (0) 20 7536 9311



Designer Showrooms: Bags
South Wing, Ground Floor
Somerset House, Strand

12 - 16 September 2014
09:30 - 19:00