DESIGNER NAME: Joanna Sykes
BACKGROUND: Appointed as Creative Director for Nicole Farhi in July 2012 British designer Joanna Sykes graduated from Central Saint Martins with a first class honours degree in Fashion Design and Marketing in 2001. Formerly head designer for Freda at Matches, Joanna Sykes also ran her own eponymous label “Sykes” for three and a half years. Her previous roles include design consultant at Giorgio Armani in Milan and womenswear designer for Alberta Ferretti and Philosophy.
SIGNATURES: “Timeless style and effortless elegance. Luxe, laid back wardrobe pieces made from luxurious fabrics and interesting textures.”
IDEAL CLIENT: “Relaxed and confident; artistic and creative. Our customers wear clothes that allow them to get on with living an independent, spirited life. Though excited by fashion they tend to possess a distinct individual sense of style that isn’t dictated to by trends.”