Haaning & Htoon
DESIGNER NAME: Marianne Haaning Groos and Min Htoon.
BACKGROUND: The design duo is based in Oslo, Norway. Marianne is from Norway and studied at Esmod, whereas Min is from the UK and gained an MA from Central Saint Martins. Between them, they have worked for numerous companies including Dolce & Gabbana, Elie Tahari, DKNY, Riccovero,and they have also free-lanced for both Norwegian and Swedish brands.”
SIGNATURES: “We choose a new, classic item every season. This season is the cape."
TRADEMARK PIECE: “We are known for our interesting knits, effortless dresses and edgy tailoring. Our key item this season is the cape; we have created a cool top that mixes the sweatshirt with the traditional cape. We also have our repeat item, the travel scarf; this is ideal for the traveling woman. It is multifunctional and the quality is fantastic.”
THE COLLECTION: “Haaning & Htoon's inspiration for AW13 was an architectural period in Scandinavia called ‘Funksjonalisme’ or ‘Funky style’ as it’s known in Norway. Funksjonalisme was innovative through its use of simplification and cultivation of the building’s structure.
The catalyst that inspired us was ‘The White Elephant’ in Oslo. The bold and striking structure created a stunning contrast to the nature surrounding it. All this lends itself beautifully to our brand philosophy of reconstructing a classic by mixing in a contrasting component.”