English Edward Meadham and French born Benjamin Kirchhoff graduated from Central Saint Martins in 2002. After graduating, the duo launched the successful Meadham Kirchhoff menswear line and their debut Womenswear collection for Fashion East was launched in February 2006. The pair have since won further shows with the scheme and are now part of the New Generation exhibition sponsorships. Their SS08 collection marked a turning point in the label, defining their aesthetic in incorporating a classic take on both bourgeois garments and hard street cultures. The ongoing struggle between dark and light seen in the SS09 collection once more develops the label's signature use of toughness against fluidity. The spectacular success of this collection has stormed the boys into the forefront of the fashion spectrum. The woman they design for is uncompromising, nonchalantly elegant, intelligent and melancholic.