Negarin is an Iranian-American artist with a background in painting, sculpture and business. She has worked/lived in Iran, New York, London, Milan, and Zurich. The business' creation was driven by the desire to bring her background in the arts and passion for entrepreneurial business together. Having studied in New York, she trained at Donna Karan and Benetton.”
“Negarin is a mix of European elegance, North American energy and a touch of Persian heritage. It reflects my interest in the classic couture styles of the 50s and the bold architectural cuts of the 60s and 70s. Cuts are simple yet inventive, colour and strong prints are a signature characteristic.
Black is a safety net, a way to dress without having to think about it. But I want to offer women colour and show to them that colour can be easy too – it all depends on how you structure your wardrobe. I have conceptualised a collection where everything works together. You can put it all in a suitcase, shake it up and pull out pieces randomly and you will be able to wear whatever comes out and it will always work.”
“Our reversible Dharma dress, our classic collar detailed Jan Shirt, our Jo leather bomber jacket and our laser cut bags.”
“I want to create clothing for the active urban woman of the 21st century. The Negarin woman is multi-facetted. She has a vibrant professional, social, and cultural life. She travels often for work and for pleasure, entertains, goes to the theatre and to museums or attends gallery openings. She also stays fit, loves the beach and enjoys life. She has a strong personal sense of style and is not afraid to mix classic with more daring designs. She likes simple cuts and wears colour. She is selective and thoughtful and gives great attention to quality and detail, she is trend sensitive. I prefer not to put an age on the Negarin girl. Today’s women are fashion conscious from a very young age and should, in a way, stay young forever.”
THE COLLECTION: “SS14 brings a tempo of classic New England summer nights and sculptural cleanliness to create a collection that combines preppy touches with the brand’s signature modernity. Prints come from a Negarin Sadr painting, inspired by Frank Lloyd Wright’s early nineteenth century sketches.”
FAVOURITE COLLECTION TO DATE: “My favourite collection to date is the upcoming SS14 collection. I feel like the brand has really evolved into the product range and direction we have been working to hone and perfect over the past two years.”
SIGNATURES: “Our sumptuous Italian fabrics are combined with fresh colours and prints that are the strongest they have ever been.”
WHO EMBODIES THE SPIRIT OF YOUR BRAND: “The Negarin girl is a mix of Jessica Alba and Blake Lively. I want to create clothing for the active, urban woman of the 21st century."
Designer Showrooms: RTW Contemporary
South Wing, First Floor
13 - 17 September 2013
10:00 - 19:00