Shaun Samson

DESIGNER NAME: Shaun Samson

BACKGROUND: Shaun is an MA graduate from Central Saint Martins.

SIGNATURES: “Men's modern streetwear.”

IDEAL CLIENT: “Some guy loitering on the street looking cool.”

TRADEMARK PIECE: “For now, I think people would say an oversized T-shirt.”

THE COLLECTION: “I'm looking to re-create the ultimate summer party. School is out and everyone is at the beach wearing their favourite outfits, trying to impress the ladies.”

IMPACT OF LONDON COLLECTIONS: MEN: “London Collections: Men is a major reason why my label is where it’s at today. There is no other fashion city that has this type of support and platform for young designers. It's proven to be a success by the attention London Collections: Men has attracted for its designers worldwide.”

FIRST PIECE OF MENSWEAR DESIGNED: “I was 11, and coloured denim was a really big thing - around the time TLC and Kriss Kross first came out. I designed a black denim jacket and matching shorts with contrast pockets, cuffs and collar that were in different shades of purple, green, orange and red. I designed the outfit for me and my friends to wear during a hip-hop routine for a talent show.”