Eudon Choi

Eudon Choi

Catwalk show

15 Sept 2018, 09:00

Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul. Here he acquired an in-depth knowledge of tailoring techniques and a great eye for detail, before moving to London to attend the Royal College of Art's MA in womenswear.

Taking inspiration from art, architecture and historical figures, EUDON CHOI effortlessly combines masculine tailoring with a feminine sensibility. Focusing particularly on menswear detailing, he extracts the essence and aesthetic beauty he uncovers and reworks it. EUDON CHOI aims to create garments that adapt to an individual's personality and marry into their wardrobe, offering something unique, understated and intellectual.

Since launching his own label in 2009 Eudon has received numerous accolades for his work, most recently receiving support from the British Fashion Council and the Fashion Trust through the Fashion Trust initiative.

EUDON CHOI is currently stocked globally, with his stockist list growing each season.

Studio 7, The Rose Lipman Building
43 De Beauvoir Road
London N1 5SF

Sales Contact

Aurelie Seiler
Tel: +44 (0) 20 7923 0571

Press Contact

Kelly Tanti
Tel: +44 (0) 20 7434 7004
Mobile: +44 (0) 7521 088630