DESIGNER NAME: JENA.THEO (Jenny Holmes, Dimitris Theocharidis and James Carey).
BACKGROUND: From London and Thessaloniki, the team met while studying at the London Institute and hatched plans to start a business together. Jenny has worked as a buyer for various retailers and Dimitris was a freelance designer. James is a freelance illustrator and has worked with clients such as Adidas, Toyota and Sony.
DESIGN SIGNATURES: “Screen printed drips and slogans that melt your mind, beautiful hand crafted digital prints and voluminous silhouettes.”
TRADEMARK PIECE: “Our screen printed drip metal babydoll.”
COLLECTION: “This season we're looking at blue collar America from the 60s through to the 80s. We've been inspired by Vietnam, flower power and 80s hip hop and graffiti.”
WHAT MAKES LONDON WOMENSWEAR SO EXCITING? “Its devil may care attitude.”
WHAT ARE YOU LISTENING TO IN YOUR STUDIO? “Trentemoller.”