Holly graduated from the RCA in 2007 and went on to design jewellery and ready-to-wear for Lanvin in Paris. In 2009 Holly established her eponymous label, showing for two seasons as part of Fashion East, before being awarded NEWGEN sponsorship for five seasons.
Living and working in East London, Holly Fulton is the winner of Young Designer of the Year Awards at the Scottish Fashion Awards 2009 and 2010, the Swarovski Award for Emerging Talent in Accessories at the 2009 British Fashion Awards and ELLE award for New Designer 2010. The label was awarded a place on the Centre for Fashion Enterprise Venture Programme in December 2010.
The brand is now part of the Fashion Forward initiative supported by Ebay and the BFC.